We sat down to talk about the 10 biggest mistakes new gym owners make when they launch their studios. We know these mistakes because we've made them ourselves, and we've seen our clients make them too. We wanted to keep this real and share stories from our own experience so others don't fall into the same traps.

We went back and forth with our own top five each. It got us thinking about the things we wish someone had told us sooner—from not planning cash flow properly to forgetting to tell your story in the local community. It’s about knowing where money’s going, how to talk to new members, and making sure you don’t try to do it all alone.

If you’re about to launch, or even if you’re a year in, we think this chat will help you avoid some painful and expensive lessons.

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And learn how to build, grow and scale your fitness studio.

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SHOW NOTES:

1:17 – Why this topic matters for new studio owners

2:48 – Mistake 1: No financial modelling

4:40 – Mistake 2: Not negotiating rent-free periods

6:04 – Mistake 3: Trying to do it all yourself

7:24 – Mistake 4: Not building a waiting list early

9:00 – Mistake 5: Wrong hire terms

11:36 – Mistake 6: Publishing your prices too soon

14:30 – Mistake 7: Emotional decisions from limited feedback

17:02 – Mistake 8: No measurable sales process

19:00 – Mistake 9: No in-person selling at launch

20:56 – Mistake 10: Not telling your story locally

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FIND US ELSEWHERE:

Instagram: instagram.com/thecardybrothers

Facebook Page: facebook.com/cardybrothers

Twitter: x.com/cardybrothers

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In this episode, we break down the four big buckets every studio owner needs to get right—marketing, sales, operations and finances. We talk honestly about where we’re strong, where we’ve slipped, and what we’re doing to keep each area working well. We share how we think about Facebook ads, team systems, consult calls and even managing finances with our dad (yep, our CFO). The goal? Help you think about your studio in a clearer way so you can stop reacting and start leading.

**************************

SUBSCRIBE TO OUR FREE NEWSLETTER

And learn how to build, grow and scale your fitness studio.

Join 3,500+: gym owners here: https://www.thefitpreneur.com

*************************

SHOW NOTES:

2:24 – What most studios forget to do well

4:24 – Why cost per acquisition is our North Star

11:12 – Why founders shouldn’t chase every lead

16:00 – Team systems that keep things running

20:03 – What we track financially and why it matters

22:59 – Stop trying to please everyone

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FIND US ELSEWHERE:

Instagram: instagram.com/thecardybrothers

Facebook Page: facebook.com/cardybrothers

Twitter: x.com/cardybrothers

Hosted on Acast. See acast.com/privacy for more information.

In this episode, we share what it was really like to go through a price increase at one of our locations. We talk through why we did it, how we did it, and what we learnt from the reaction. We cover the honest fears we had before hitting send, the careful planning behind it, and how we made sure it added more value — not less — for our members. If you’ve been putting off a price increase for months (or years), this one will hit home. There’s also some behind-the-scenes stuff in here about how we’re shifting the podcast to support more of you who are on the journey to launch.

**************************

SUBSCRIBE TO OUR FREE NEWSLETTER

And learn how to build, grow and scale your fitness studio.

Join 3,500+: gym owners here: https://www.thefitpreneur.com

*************************

SHOW NOTES:

00:00 – No plan, just press record

00:58 – Why we raised prices after 19 months

03:10 – The true cost of running a gym right now

04:45 – How we communicated the price increase

06:55 – What we’re improving and adding for members

08:10 – Run club, nutrition and new membership options

10:00 – Handling member feedback (good and bad)

12:57 – Preparing our team and systems

15:40 – Studio owner mindset during tough decisions

18:05 – Rebranding the podcast and what’s next

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FIND US ELSEWHERE:

Instagram: instagram.com/thecardybrothers

Facebook Page: facebook.com/cardybrothers

Twitter: x.com/cardybrothers

Hosted on Acast. See acast.com/privacy for more information.