Episodes

  • Micro-Traumas, Content Creation, and Changing Your Life with Alyssa McDowell
    Oct 2 2024
    *pardon the audio quality. Hurricane Helen lowered the quality of my WiFi this day.In this truly insightful conversation, I sits down with the incredible Alyssa McDowell, a healer, intuitive, and teacher who has dedicated her work to helping people unravel the emotional patterns and micro-traumas that influence their lives. Alyssa’s calming presence and deep wisdom make this episode a must-listen if you’re craving more ease and authenticity in your business journey.What We Cover in This Episode:* Micro Traumas and Their Impact on Your Content: Alyssa dives into what micro traumas are—small emotional wounds we often overlook—and how these traumas sneak into our content creation and business decisions.* Infusing Energy into Your Content: We talk about how the energy we bring to our content—whether it’s stress, overwhelm, or calm—affects how people receive it. Alyssa shares why content created from a grounded, aligned place resonates more deeply.* Staying Calm in a Fast-Paced Business World: Alyssa’s signature calmness didn’t come naturally—it’s something she cultivated through healing. She explains how being present, pausing, and grounding yourself can change how you navigate business and life.* Handling the Pressure to Always Be Creating: Business can feel like a constant race—always posting, always launching. Alyssa shares practical tips on how to slow down, let go of comparison, and create content that feels aligned with who you truly are.* Practical Steps to Separate Your Energy from Others: Ever feel like you’re taking on someone else’s energy or style in your content? Alyssa explains how to identify when this is happening and how to reconnect with your own creative voice.* Alyssa’s Favorite Healing Tools: Alyssa shares her go-to practices like tarot and meditation—not for predicting the future, but for gaining deeper self-awareness. She also introduces her upcoming program, “Change Your Life,” designed to help you integrate healing practices into your everyday life.BONUS:Alyssa has shared a beautiful, calming meditation that is a game-changer for anyone feeling stuck or creatively blocked. It’s 11 minutes of guided peace designed to bring clarity and calm, perfect whether you’re brand new to meditation or experienced in it. Seriously, don’t skip this one—it’s become part of my daily routine and can do wonders for finding focus in your life and business. This episode is a reminder that healing is a huge part of your business journey. By paying attention to the micro traumas that shape our decisions and recognizing the energy we bring into our content, we can create a business that’s not only successful but also aligned with who we truly are.Action Steps:* Try Alyssa’s meditation (HERE), and take a few minutes afterward to journal about any insights or clarity that came up for you.* Reflect on where micro traumas might be influencing your business and how you show up online.* Be open to the idea of letting go of strategies or offers that no longer serve you to make space for something new.Find Alyssa McDowell :* Alyssa’s Website: oftheether.com* Alyssa’s Instagram: @alyssaoftheether* Alyssa’s Substack/Podcast: Alyssa McDowell Stay Connected: If you loved this episode, be sure to subscribe and leave a review! Let us know what insights you took away and how you’re applying them in your life or business. You can also connect with me on Instagram [@isabelraejones] and check out more episodes and resources at [isabelraejones.com].This episode is filled with wisdom, calm energy, and actionable steps to help you heal, grow, and thrive in your business. Take a deep breath, hit play, and enjoy this conversation with the ever-inspiring Alyssa McDowell!Visit the Chat: Come hang out on the Study Hall Chat where we dive deeper into each episode and help each other become even better together! This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit isabelraejones.substack.com
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    1 hr and 6 mins
  • A Guided Meditation by Alyssa McDowell
    Sep 29 2024

    Come along on this guided meditation to connect back with yourself, beyond the ego. We’ll clear your energy field, ask your Higher Self for guidance, and ground your energy back into your physical reality. After this meditation, you’ll feel a sense of calm and knowing that all the answers you need are always within you.

    This meditation was written, recorded, and produced by Alyssa McDowell. Music track is Ocean Waves by Ambient Boy (on Uppbeat).

    Warmly,

    Alyssa McDowell

    A special thank you to Alyssa for gifting us this incredible meditation. This is a beginner level meditation that brings deep insights to help you boost creativity and create more calm as you navigate your entrepreneurial journey. I hope you enjoy and head over to Alyssa McDowell’s substack for more meditations!



    This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit isabelraejones.substack.com
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    11 mins
  • What Coaches Aren't Telling You
    Sep 25 2024

    In today’s episode, we dive deep into the myths that Instagram “gurus” and influencers love to promote. From income figures to follower growth and viral strategies, we’ll unpack the misleading claims that are causing so much discouragement for entrepreneurs and content creators. You’ll learn the reality behind these so-called success stories, and we’ll set the record straight on what it really takes to build a successful business using Instagram. Whether you’re new to the game or feeling overwhelmed by these unrealistic claims, this episode will help you gain clarity and confidence in your own path.

    Key Takeaways:

    * The Truth About Income Figures:Those six-figure launches you see are often misleading and don't account for the hidden costs like ad spend, team expenses, or years of experience. Making big money takes time and trust, not just quick wins.

    * Viral Posts and Follower Growth Are Overhyped:Going viral or gaining thousands of followers overnight is not always a sustainable strategy. Building an audience of loyal, engaged followers takes time, and the number of followers doesn’t directly correlate with revenue.

    * Success Stories Are Selective:Influencers and coaches often showcase their wins, but don’t reveal the struggles, setbacks, or slow periods. Be mindful that everyone experiences ups and downs, and you’re only seeing part of the story.

    * The Algorithm Isn't Out to Get You:There’s no secret formula to “hack” the algorithm. What really matters is producing valuable, high-quality content consistently. You don’t have to chase trends or overthink the algorithm—just focus on what resonates with your audience.

    * You Don’t Need to Post Every Day:Consistency is important, but that doesn’t mean daily posting. Show up regularly with valuable content and give your audience time to engage. Stories are the real daily engagement tool, while feed posts can be less frequent but more impactful.

    Actionable Steps:

    * Audit Your Content for Alignment:Take a step back and review your content. Are you creating from a place of authenticity, or are you trying to follow trends that don’t feel right for you? Make sure your content reflects your values and what you want to convey to your audience.

    * Focus on Engagement, Not Just Followers:Rather than obsessing over follower count, pay attention to how well your current audience engages with you. Strengthen your relationships with your community by responding to comments, asking questions, and getting to know them better.

    * Experiment with Different Posting Times:There’s no universal “best time” to post. Test different times and days to see what works best for your audience, and don’t be afraid to adjust based on your engagement patterns.

    * Stop Comparing Your Journey to Others:Remember that every business and brand is different. Focus on your unique path and avoid getting discouraged by others’ highlight reels or rapid success stories.

    Resources:

    * Study Hall Community:Continue the conversation and get deeper insights by joining our Study Hall Substack community.

    * Connect on Instagram:Follow me on Instagram for more tips on how to navigate the world of online business authentically, without getting caught up in the myths. @isabelraejones

    Next Episode Teaser:In the next episode, I’m bringing on Alyssa McDowell to dive into stepping into our main character energy, how she maintains a Buddha level calmness, and the healing journey we can take to really center back to ourselves! (PLUS Alyssa has recorded a magical guided meditation for us to Clear, Calibrate, and Reconnect to our Higher Self for greater creativity)

    Call to Action:

    * Subscribe & Share:If today’s episode resonated with you, don’t forget to subscribe to the podcast and leave a comment with your thoughts. Share this episode with other entrepreneurs who need to hear the truth about these common Instagram myths!



    This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit isabelraejones.substack.com
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    53 mins
  • Crafting a Captivating Offer with Human Design
    Sep 18 2024

    In this episode, we walk through the process of creating an offer that not only reflects your talents and passions but also captures your audience’s attention in a crowded market. By aligning your offer with your Human Design, you can ensure it feels authentic and magnetic. Learn the key elements of making your offer obsession-worthy and how to stand out as a service provider, coach, or entrepreneur.

    Key Takeaways:

    * What Makes a Captivating Offer:

    Learn the three key elements of creating an offer that stands out—clear messaging, emotional resonance, and solving a specific problem.

    * Aligning Offers with Human Design:

    Discover how to tap into your Human Design type to create offers that feel effortless and aligned. Get practical tips for Generators, Manifestors, Projectors, Reflectors, and Manifesting Generators.

    * Creating Obsession-Worthy Offers:

    Understand the power of a unique value proposition, building trust through social proof, and the importance of consistent branding and messaging.

    Actionable Steps:

    * Identify Your Zone of Genius:

    Reflect on your Human Design type and pinpoint 3 strengths that make your offer unique.

    * Solve a Specific Problem:

    Clarify the problem your offer solves. Ensure it’s something your target audience urgently needs and is willing to invest in.

    * Emotional Connection:

    Craft a message that speaks directly to the heart of your audience. Test it out with a few clients or followers to gauge their reactions.

    * Add Social Proof:

    Collect testimonials or feedback from past clients. If you’re just starting, use your own experience as an example.

    Resources:

    * Study Hall Community:

    If you loved this episode and want to join our community chat, subscribe to Study Hall and join others in building an aligned business that fuels you!

    * Connect on Instagram:

    Follow for more tips on creating magnetic offers and aligning your business strategy with your Human Design.

    Next Episode Teaser:

    In the next episode, we’ll explore Business Myths and The Truth About “Quick Wins”

    Call to Action:

    * Subscribe & Review:

    If you enjoyed this episode, don’t forget to subscribe, leave a review, and share it with fellow entrepreneurs looking to build offers that stand out.

    * Join Study Hall:

    Join our Substack community for exclusive content, thought exercises, and to engage with fellow business owners!



    This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit isabelraejones.substack.com
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    41 mins
  • Crafting Magnetic Content
    Sep 11 2024

    In this episode, we uncover how to craft magnetic content that resonates deeply with your audience by aligning it with your Human Design. Learn why Human Design is a powerful tool for authentic communication, how to ensure your messaging remains consistent, and practical tips for showing up for your community. Whether you're struggling with content creation or want to create content that feels more aligned, this episode is filled with actionable insights to help you connect and convert.

    Key Takeaways:

    * The Importance of Resonance in Content Creation:

    Understand why content that truly resonates with your audience builds trust and long-term relationships.

    * Aligning Content with Your Human Design:

    Discover how each Human Design Authority and gate placements can approach content creation in a way that feels authentic and effortless.

    * Consistency is Key:

    Learn how aligning your content with your unique Human Design can help you maintain consistent messaging without feeling burned out.

    * Practical Content Creation Tips:

    Get actionable steps to implement today, from how to make the most of posts, captions, and stories to auditing your content and experimenting with different formats that suit your strengths.

    Actionable Steps:

    * Identify Your Human Design Authority:

    Dive into your Human Design chart and reflect on how your authority influences your content creation. Familiarize yourself with your unique approach to communication.

    * Content Audit:

    Look at your current content and identify whether it feels aligned with your strengths. Jot down 3-5 adjustments you can make to ensure your messaging reflects your Human Design.

    * Create a Sustainable Content Schedule with these AI Prompts:

    * Create 6 content pillars for a Human Design Profile Line (#) that highlights (what you do).

    * I am a (your business), and my goal is to (post objective). Please provide 5 hooks that will captivate my audience.

    * Provide an aligned content creation workflow for a (Human Design Type).

    * I want you to create a content strategy for a (profile, type, authority) and a use my content pillars: (content pillars) to create a 30 day content calendar with 4 columns: content pillar, a compelling hook to grab attention, a how-to section with detailed information for your audience, and content description.

    * Experiment with Different Formats:

    Try new content create formats like canva, creating on the IG app, finding new apps, photography techniques, filters, and fonts. Experiment until you find a consistent format that keeps you inspired and makes it easy to create.

    Resources:

    * Human Design Chart: FREE Human Design Chart. Complete Human Design Report diving into all of your placements with tips for integration.

    * Study Hall Community:

    Continue the conversation and access exclusive content in the Study Hall Substack community. Subscribe for deeper insights and a space to connect with fellow entrepreneurs.

    * Connect on Instagram:

    Follow me on Instagram for more tips, Human Design insights, and daily inspiration on aligning your content with your business strategy. @isabelraejones

    Next Episode:

    We will dive into building an aligned offer!



    This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit isabelraejones.substack.com
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    42 mins
  • Building an Aligned Community
    Sep 4 2024

    In today’s episode, we dive into the crucial strategies for creating a community that truly engages with your content and converts into loyal customers. We’ll explore why focusing on quality relationships rather than just increasing your follower count is key to long-term success. Join me as we discuss the importance of authenticity and vulnerability, building an aligned community with human design, and consistent engagement. Plus, I’ll share actionable steps you can start implementing today to cultivate a thriving, engaged community.

    JOIN THE CONVERSATION via out community chat!

    Key Takeaways:

    * Understanding Community Engagement:Learn what it means to have an engaged community and why it’s more valuable than simply having a large audience.

    * Avoiding the Numbers Trap:Discover why chasing follower numbers can be detrimental to your business and how prioritizing engagement can lead to sustainable growth.

    * Strategies for Building a Quality Community:Get practical tips on how to show up authentically, encourage interaction, and stay consistent in your engagement efforts.

    Actionable Steps:

    * Identify and Engage with Your Top 5 Followers:Reach out to five of your most engaged followers or community members this week to deepen your connection with them.

    * Audit Your Content for Consistency:Review your recent content across platforms for consistency in messaging and tone, and make necessary adjustments.

    * Plan an Exclusive Community Event:Start planning a small, exclusive event or offering for your community, such as a live Q&A or a special discount.

    * Create a Feedback Loop:Set up a feedback mechanism like a survey or poll to gather insights from your community and guide your future content strategies.

    Resources Mentioned:

    * Study Hall Community:Join the Study Hall Substack community to continue the conversation, access exclusive content, and connect with like-minded entrepreneurs.

    * Connect on Instagram:Follow me on Instagram for daily tips, inspiration, and updates on upcoming episodes. FOLLOW ME

    Next Episode Teaser:

    In our next episode, we’ll explore how to craft content using your Human Design that resonates deeply with your audience and drives engagement. Don’t miss it!

    Call to Action:

    * Subscribe & Review:If you enjoyed today’s episode, please subscribe to the podcast, leave a review, and share it with fellow business owners who are focused on building an engaged community.

    * Join the Conversation:Head over to the Study Hall community to share your thoughts on today’s episode and don’t forget to add your IG handle so we can go support you!

    Connect With Isabel!

    * Website: isabelraejones.com

    * Instagram: @isabelraejones



    This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit isabelraejones.substack.com
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    45 mins
  • Overcoming Discouragement in the Early Stages of Business
    Aug 28 2024

    In this episode, we're diving deep into one of the biggest challenges faced by new business owners: discouragement in the early stages. It’s easy to feel disheartened when progress is slow, and doubts start to creep in. But don’t worry—you’re not alone, and you don’t have to navigate this journey without support.

    We’ll explore common struggles like slow growth, comparison traps, and feeling overwhelmed, and I’ll share real-life success stories from clients who pushed through these tough times and found success. Plus, I’ll offer practical strategies to help you stay motivated, shift your mindset, and keep moving forward, no matter how challenging things may seem right now.

    By the end of this episode, you’ll walk away with actionable steps to reignite your passion and confidence in your business journey, knowing that slow and steady truly does win the race.

    Key Takeaways:

    Understanding Early-Stage Challenges:

    * Slow growth is a normal part of building a business; it’s essential to manage your expectations.

    * Many new business owners struggle with feelings of self-doubt, comparison, and overwhelm, but these feelings can be overcome.

    Real-Life Stats:

    * Hear inspiring stories of popular businesses and the timeline of their growth.

    * Discover the average entrepreneurship timeline and how slow growth can point to greater success.

    Strategies for Staying Motivated:

    * Mindset Shifts: Learn to reframe your expectations and focus on progress, not perfection.

    * Daily Habits: Set realistic goals, practice gratitude, and create a support network that uplifts and inspires you.

    * Support Systems: The importance of surrounding yourself with positive influences and seeking professional help when needed.

    Action Steps for This Week:

    * Journal Your Journey: Spend 10 minutes reflecting on your business journey so far. Write down your wins, challenges, and key lessons.

    * Set Three Small Goals: Identify three actionable goals you can accomplish this week to move your business forward.

    * Reach Out to Your Support System: Connect with someone who supports your business journey for encouragement or advice.

    * Start a Gratitude Practice: Begin a daily gratitude journal, focusing on three positive things about your business each day.

    Join the Conversation:

    Have thoughts or questions about today’s episode? Head over to our CHAT on Substack to share your experiences, ask questions, and engage with fellow listeners. Don’t forget to share your IG profile so we can follow along your journey. Let’s support each other on this journey!

    Subscribe & Share:

    If you found value in this episode, be sure to subscribe to the podcast so you never miss an episode. If you know someone who could benefit from today’s insights, please share it with them!

    Thanks for being part of Study Hall! This episode is public so feel free to share it.

    Next Episode:

    In our next episode, we’ll be discussing community-building and how you can start finding your people, one by one, to create a thriving community of friends, followers, and BUYERS. You don’t want to miss it!



    This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit isabelraejones.substack.com
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    40 mins
  • Welcome to Study Hall
    Aug 21 2024

    In this special episode, I’m thrilled to introduce you to Study Hall—our new Substack community designed specifically for online service providers and entrepreneurs like you! Whether you’re just starting out or are already running a successful business, Study Hall is here to support you every step of the way.

    This episode will walk you through what Study Hall is all about, why I created it, and how it can help you grow your business with confidence and clarity. We’ll explore the unique features of this community space, including interactive discussions, exclusive content, weekly challenges, and opportunities to connect with like-minded business owners.

    If you’re looking for a supportive environment to learn, grow, and stay motivated on your entrepreneurial journey, Study Hall is the place for you!



    This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit isabelraejones.substack.com
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    10 mins