In this inspiring episode, we sit down with Andie Geyer, the owner and operator of Rebel Reads, a mobile romance and fantasy bookstore based in Redlands, California. Andie shares her incredible journey from third-grade teacher to entrepreneur, proving that you don't need to quit your day job to build a thriving passion business.

Discover how Andie went from seeing a video to launching her pink mobile bookstore in just two weeks, and learn the two critical questions every aspiring entrepreneur should ask themselves before starting a business.

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In this episode of the Style Masterclass podcast, the host delves into the concept of goal-setting, encouraging listeners to shift their focus from grandiose outcome goals to specific, daily processes. Sharing personal realizations and examples, such as making a million dollars, losing weight, creating a stylish wardrobe and writing a novel, the episode emphasizes that real progress and satisfaction come from the mundane, everyday efforts. Listeners are invited to embrace the process, savor the in-between moments, and cultivate a deeper relationship with themselves through consistent, intentional actions.

00:00 Introduction and Today's Topic: Goals

00:37 Personal Experiences with Goal Setting

01:20 The Problem with Outcome Goals

03:29 The Importance of Process Over Outcome

06:31 Practical Examples and Personal Goals

09:53 Conclusion and Call to Action

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In this episode, Judith explores the tension between setting ambitious goals and leaving room for flexibility, creativity, and possibility—especially at the start of a new year. She shares personal reflections, style advice, and encouragement for high achievers to embrace both planning and the unexpected.