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Subscription Prescription | Weekly Doses to Boost Ecommerce Revenue

Subscription Prescription | Weekly Doses to Boost Ecommerce Revenue

Written by: Subscription Doc
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About this listen

 Looking to sell on repeat? You’ve come to the right place. Welcome to the Subscription Prescription Podcast where you’ll learn everything there is to know about ecommerce. From establishing your brand identity online to winning the loyalty of your customers and limiting churn, nothing is off the table in these fun and informative conversations. In a world where online selling is the new way to shop, it’s important to stand out from the competition. Tune in each week to learn from industry expert, Matthew Holman, and jumpstart your ecommerce journey today!Patterns in the Cloud Economics Leadership Management & Leadership Marketing Marketing & Sales
Episodes
  • How Grüns Built an Exit: LTV, Product, and Retail Done Right

    How Grüns Built an Exit: LTV, Product, and Retail Done Right
    May 12 2026
    Grüns just got acquired by Unilever - and there are real lessons here for every subscription brand paying attention. In this episode, I break down the three things Grüns did exceptionally well that set them up for an exit like this. What we cover:
    • How Grüns used a 3:1 LTV to CAC ratio to grow profitably at every stage
    • Why product obsession is still the most underrated retention strategy
    • How retail expansion and multi-channel brand building created the opportunity Unilever actually bought
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    11 mins
  • Stop Obsessing Over Email: The Real Levers for Subscription Retention

    Stop Obsessing Over Email: The Real Levers for Subscription Retention
    May 5 2026
    Josh Tay has spent years in retention at Common Thread Co., No Limit Email, and now as VP of Strategy at Chronos Agency — and his take on email might surprise you. What we cover:
    • Why email is a secondary channel, not the starting point for subscription growth
    • The three real levers that move the needle: front-end offers, retention, and upsells
    • How to think about causation vs. correlation when brands see churn spikes from email
    • Why LTV is really about acquisition capacity, not profit for profit's sake
    • How siloed growth and retention teams hurt subscription performance
    • The membership models non-consumable brands (jewelry, apparel) are using right now
    • Welcome kits and starter kit offers that actually drive commitment
    Guest: Josh Tay
    LinkedIn: https://www.linkedin.com/in/josh-tay/

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    33 mins
  • How AI Search Actually Works, and What Subscription Brands Need to Do Now

    How AI Search Actually Works, and What Subscription Brands Need to Do Now
    Apr 21 2026
    AI is changing how customers find products — and most subscription brands aren't ready for it. In this episode, I break down how AI search actually works and what simple steps you can take right now to make sure your brand shows up. What we cover:
    • Why AI search is different from traditional personalization (and why that matters)
    • How AI uses context to surface products — and what that means for your website
    • Why conflicting information across your site can cost you the sale
    • The subscribe and save explainer page every brand needs to build (or audit)
    • How to make shipping and delivery info visible to AI, not just humans
    • Why product use cases — including who your product is NOT for — are a competitive advantage
    • The difference between HTML and JavaScript for AI crawlability
    • URL structure tips inspired by Chewy and PetSmart
    Subscribe to our newsletter for weekly doses just like this one: https://newsletter.thesubscriptiondoc.com
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    18 mins
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