Marie Goddard, Director, Customer Experience and Loyalty Marketing at the FT brings her publishing experience to the booth, while Shane Mc Hugh, Enterprise Account Executive at Chargebee, explains what subscription retailers can learn from the banking industry.

Discussion points in this episode:

• Why a cancelled subscription isn’t always the end
• How giving readers, or subscribers, choices that work for them can help build and maintain engagement
• Is subscription even the best word for these services? Could Membership strike the right tone?

Ammar Ahmed Qureshi, Director of Revenue CRM at Babbel, and Madhuri Narayana K, Director - Customer Success & Consulting at Chargebee, bring a wealth of experience to the booth. This episode not only covers Ammar’s current role at language-learning subscription Babbel, but also allows him to bring extensive knowledge from the telecommunications industry with key lessons to pass onto any subscription firm.

Discussion points in this episode:

• What subscriptions businesses can learn from telecom
• Why AI is the end of customer cohorts
• Why traditional CRM strategies no longer meet the needs of subscription businesses
• How to future-proof a subscription business?

Mark Scott, co-founder of Bella & Duke, visits the booth to tell Shakti Bharath, VP of Solution Consulting, Chargebee and Katie Searles how he built a subscription business from the love of pets. Inspired by an interest in wellness, and the raw food movement, Scott took his subscription business from zero to £50mn and profitability.

Discussion points in this episode:

• Learning how to fail…fast
• The death curve, and how to avoid it
• Why achieving an R number greater than 1 is crucial for subscription businesses