What story archetype are you living?

In this episode, I sit down with marketer Ben Anderson to explore the 12 foundational character archetypes developed by Joseph Campbell and Carl Jung, and how they shape not just movies, but our lives.

Most people know the Hero’s Journey.

Very few understand the archetypes behind it.

We talk about:
➤ The 12 core archetypes that show up in every timeless story
➤ The difference between your resting story and your aspirational story
➤ Why brands fail when they tell the wrong story
➤ How culture swings like a pendulum between archetypes
➤ Why I stopped telling a “success” story and leaned into the Creator

Ben shares how he went from being publicly called the worst marketer in his class…

to managing marketing for two of the fastest-growing companies in Utah, all because he learned how to see story correctly.

But this episode isn’t about marketing.

It’s about understanding.

Story is the lens through which you see the world.

And when you learn someone’s story you connect with them in a way that isn’t transactional.

Follow Ben:
➤ https://www.linkedin.com/in/ben--anderson/

Follow Jacob:
➤ https://www.linkedin.com/in/jacob-christensen-b0701027b/
➤ https://www.instagram.com/filmdudejacob/?igsh=MW15NHFhMTJudmZzdQ%3D%3D&utm_source=qr#

Follow the podcast for more conversations like this:
➤ https://www.instagram.com/successisamythpod/?igsh=MThhNXJmcWVvazB0aQ%3D%3D#

People don’t want to watch your transformation.

They care about their own.

So how do you show your viewers that their story matters to you, while still sharing your own?

Ashley goes over how to tackle this EXACT problem as a personal brand, huge brand, as a storyteller.

Some of what we cover:
➤ Why most brands only talk about the visible problem
➤ The philosophical layer that builds loyalty
➤ How identity shift is the real goal of storytelling
➤ Why “story = change” isn’t metaphorical, it’s structural
➤ The 3 layers of pain, and what happens when you only hit on one layer
➤ How to know if your story actually works
➤ Creating stories is the closest thing to being like God

Follow Ashley:
➤ https://www.linkedin.com/in/ashley-arnson/
➤ https://www.blackhavencreative.com/

Follow Jacob:
➤ https://www.linkedin.com/in/jacob-christensen-b0701027b/
➤ https://www.instagram.com/filmdudejacob/?igsh=MW15NHFhMTJudmZzdQ%3D%3D&utm_source=qr#

Follow the podcast for more conversations like this:
➤ https://www.instagram.com/successisamythpod/?igsh=MThhNXJmcWVvazB0aQ%3D%3D#

In this episode, my wife and I read and react to 100 real comments from writers, filmmakers, founders, marketers, and storytellers who answered one simple question:

What makes a story stick with you long after it’s over?

Some talked about truth.
Some about emotion.
Some about restraint, specificity, silence, and timing.

Together, they reveal that great stories aren’t about being impressive...

They’re about being HUMAN.

If you care about storytelling in any form (film, podcasts, writing, branding, or creative work) this is for you.

Some of my favorite quotes from this episode:
- "Don't tell your story, let the audience FEEL it vividly"
- "Creating stories is the closest thing to being like God"
- "People think stories are shaped by people, in fact, it's the other way around"
- "A great story makes you take one step closer to your horizon (whatever that may be)."
- "I think humans crave stories because we are addicted to transformation."
- "Feeling fundamentally understood and seen by someone who doesn't even know you exist"

Leave in the comments, what makes a good story to you??

To see the original post: https://www.linkedin.com/posts/jacob-christensen-b0701027b_ill-venmo-you-50-if-you-answer-my-question-activity-7420130153441226752-HMYZ?utm_source=share&utm_medium=member_desktop&rcm=ACoAAEQqxzcBDOdxeG7TY_ukbApqyHBAip5_Clo