Why Are More Brands Turning to Halloween Horror? Can Columbia Tap Into Your Outdoor Death Wish?

We look at these stories and more in this week's Halloween issue of Sunday Strategy, including:

- The Turn to Brand Horror Ads

- The Rise of Flyers

- Sora as the Mascot for Our Age of Social Media

- Hiring to Fire Your Old Job with AI

- Streaming Behaviors

- The Sinister Overtones of Professional Wearable Tech

In addition, we have ads from Jeep, Ocean Spray, Columbia and AT&T.

Is there a value to the increasing world of professional certifications? Can Manscaped convince men to not send a d*ck pic?

In this episode of Sunday Strategy, we look at these stories and more, including:

- The Problem with Professional Certifications

- There's Never a Good Time for a Rebrand, But There Were Better Ones

- Volkwagen sell horsepower as a service

- AI Makes fake work for musicians

- What do Britons think of different professions?

We also have ads from: Irn-Bru, Apple, Manscaped, Uber Eats and Under Armour.

Can we ever accept Meta's vision of a 'superintelligent AI assistant'? How did Skoda use rude Tour De France Graffiti as an ad?

In this episode of Sunday Strategy, we look at these stories and more, including:

⁠- Meta's vision for a super intelligent AI assistant in our lives

- The problem with reward credit cards

- Can any brand sell wellness?

- Are smart glasses fashion or tech?

- The B2C gulf for B2B only brands in GenAI

We also have ads from: Skoda, Canadian Lung Association, IKEA and DirecTV.