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Superstar Communicator podcast

Superstar Communicator podcast

Written by: Susan Heaton Wright
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 Do you want to be a great speaking communicator? To really engage with your audience? With your customers, your colleagues and prospects? Be more visible and make an impact when you speak? This great show has interviews with business leaders, who share their top tips. Hosted by award winning international communications expert Susan Heaton-Wright and composer Nick Simon. They also shares masterclasses on a range of speaking and communication topics. No longer be afraid to speak: go for it instead! Sign up our 10 Top Tips to being a SuperStar Communicator https://superstarcommunicator.com/ten-top-tips/Copyright Susan Heaton Wright 2023 Careers Economics Education Personal Success
Episodes
  • Maximizing Your Impact

    Maximizing Your Impact
    Mar 17 2026
    Title of podcast: Maximizing Your Impact: Louise Brogan on LinkedIn Strategy, YouTube Growth, and Building a Winning Online Presence Welcome to the Superstar Communicator podcast hosted by Susan Heaton-Wright. In this episode, she interviews Louise Brogan, CEO of Louise Brogan Limited and a recognized expert in leveraging LinkedIn for entrepreneurs and business leaders. Louise shares her journey, practical advice for growing online, and insider tips on navigating LinkedIn's changing landscape, as well as the power of building a strategic network. Whether you're a solopreneur, coach, consultant, or representing a larger organization, you'll find actionable strategies to enhance your profile and increase visibility online. Key Points Introduction & Guest Background Susan Heaton-Wright introduces Louise Brogan and outlines her credentials: CEO, author, podcast & YouTube host, and award-winning digital marketer. Louise's expertise includes helping small businesses and organizations use LinkedIn to build their brand and generate sales. 00:00:02 - 00:02:51 Honoring UK Small Business at Buckingham Palace Louise recounts her experience of being invited to Buckingham Palace and meeting King Charles—a recognition for her work with small businesses. 00:03:13 - 00:03:54 The Reach and Impact of Her YouTube Channel Louise speaks about her YouTube channel, which has over 110,000 subscribers and 3.7 million views. She shares a touching story about meeting someone in Dublin who benefitted from her LinkedIn tutorials, highlighting the global impact of her content. 00:04:15 - 00:05:50 LinkedIn Algorithm Changes & AI Louise explains recent shifts in LinkedIn—how the platform's AI cuts out spammy tactics, focuses on real-time content, and why being clear and focused in your profile and content matters more than ever. She introduces the concept of 'lost in distance' for LinkedIn headlines and emphasizes the importance of niche content. 00:06:41 - 00:14:48 How to Build Visibility and Engagement on LinkedIn Louise outlines her four pillars for LinkedIn success: A clear and helpful profile Focused, relevant content A strategic, engaged network Consistency and authenticity She also debunks myths about gender bias on LinkedIn, pointing out how trending topics—not profile gender—drive engagement. 00:09:55 - 00:15:41 Top Tips for LinkedIn Success Louise shares practical tips: Prioritize keywords at the start of your LinkedIn headline Don't stress about posting—strategic commenting can be equally powerful Curate your own feed by unfollowing negativity and engaging with relevant content 00:16:15 - 00:21:16 Client Success Stories & Personal Wins Louise describes how her strategic advice helped a client niche down and land an €80,000 contract, as well as how LinkedIn drove her own speaking career globally. 00:21:38 - 00:27:49 YouTube for Business Owners Louise predicts YouTube will become increasingly important and recommends all business owners start a channel to build trust and visibility. 00:30:09 - 00:31:50 Building a Network of Value LinkedIn is compared to an in-person networking event—your profile is your introduction, content is your stage presence, and comments are table-side conversations. Louise emphasizes engaging with people genuinely interested in your topics. 00:32:11 - 00:33:48 Resources & How to Connect Louise invites listeners to connect with her on LinkedIn, join her webinars, and access her guides and YouTube channel. 00:34:08 - 00:35:01 This episode is packed with practical strategies and insights for anyone looking to grow their presence and influence on LinkedIn and beyond. Don't forget to check the show notes for links to Louise's resources! Download the transcript of the interview We create this podcast to empower others to speak and communicate with impact. Weselffund. If you value our content, we would be so grateful if you could'buy us a coffee' https://www.buymeacoffee.com/superstarcomms Why not grab our Ten Top Tips to Being a SuperStar Communicator here Buy the SuperStar Communicator 30 Day Plan here Find out more about Susan Heaton-Wright–our host:https://offers.superstarcommunicator.com/susan-heaton-wright Check out our SuperStar Communicator Store:https://offers.superstarcommunicator.com/superstar-communicator-store SuperStar Communicator deliver a range of speeches, masterclasses, facilitated workshops and coaching for emerging leaders. We focus on empowering emerging talent to speak and communicate with clarity,confidence and credibility. If you would like more details please email us at hello@superstarcommunicator.com or why not book a call. You can listen to all episodes of the SuperStar Communicator podcast and subscribe here.
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    37 mins
  • Don't Be Boring

    Don't Be Boring
    Mar 5 2026
    Welcome to another episode of the Superstar Communicator Podcast, hosted by Susan Heaton-Wright. In this episode, Susan Heaton-Wright sits down with Richard Liverman, the founder of Richer Solutions, a brand consultant and coach who specializes in helping professionals and small businesses articulate their unique value and stand out in competitive markets. Drawing on his wealth of experience with some of the world's biggest brands, Richard Liverman shares practical insights about building personal and business branding, overcoming "British modesty," and strategies to confidently communicate your worth. Key Points from the Interview: Introduction & Background Susan Heaton-Wright introduces Richard Liverman and highlights his mission to help talented professionals and small businesses effectively articulate their value (00:00:02 - 00:01:02). The Challenge of Standing Out Richard Liverman discusses how many businesses have substance but lack the style to communicate it well, likening it to great products with lackluster marketing and the British tendency to be modest about achievements (00:02:10 - 00:04:42). Communication and Visibility in Business The conversation turns to similarities between small businesses and individuals in corporate roles who don't "grandstand," and how that can lead to them getting lost in the crowd (00:03:39 - 00:04:42). Helping People Buy from You Richard Liverman reframes sales as helping people to buy, encouraging a mindset shift especially for British businesses, instead of shying away from selling (00:07:35 - 00:07:54). Business Scaffolding & Personal Frameworks Richard Liverman explains the concept of "scaffolding"—the supportive frameworks (like reviews, routines, strategies) that enable people or businesses to perform at their best. Susan Heaton-Wright shares her "diva contract" story, drawing parallels to the scaffolding idea (00:08:17 - 00:12:04). Rest and Preparation The importance of rest and preparation as part of the scaffolding needed to maintain top performance is highlighted with examples from sport and personal routines (00:12:05 - 00:13:51). Brand DNA: Authentic Foundations Richard Liverman introduces the concept of "brand DNA"—understanding and communicating the authentic core of a business or person, including values, "why," and unique strengths. He outlines exercises like the Johari Window to uncover blind spots and enhance self-awareness around brand strengths (00:15:15 - 00:18:23). Feedback and Small Data The value of both structured and informal feedback (small data) in understanding how others perceive you/your business, helping refine both self-perception and outward communication (00:18:23 - 00:20:07). The Benefits of Clarity Richard Liverman explains how uncovering your brand DNA and scaffolding not only boosts confidence and communication, but also helps your audience more easily understand and form a connection with you (00:20:37 - 00:22:13). Standing Out in a Crowd The need to be strategic about networking and to resist comparison or being unsettled by others in your space—a reminder to focus on your unique value (00:24:20 - 00:25:11). Don't Be Boring! Richard Liverman shares his mantra "Don't be boring!"—encouraging innovation and challenging the "we've always done it this way" mindset (00:25:17 - 00:27:44). Building Presence and Getting Clients The importance of putting yourself out there, building credibility, and not relying solely on people "just finding you" (00:28:00 - 00:29:51). Top Three Tips from Richard Don't be boring—challenge yourself to engage others. Put yourself out there—no one else will tell your story for you. Get curious—new opportunities and insights come from curiosity ( 00:30:16 - 00:32:13 ). How to Connect Richard Liverman wraps up by inviting listeners to connect on LinkedIn, Instagram (@RicherSolutionsGlobal), or through his website (00:32:28 - 00:32:57). This episode is packed with actionable insights for professionals, business owners, and anyone looking to build a personal brand that stands out with confidence and authenticity. Download the transcript of the interview Meet Richard Liverman—a dynamic brand consultant and coach, founder of Richer Solutions, and champion for small businesses. With a wealth of experience working alongside some of the world's biggest brands, Richard specializes in helping talented professionals and businesses articulate their unique value and stand out in today's crowded marketplace. Combining substance with style, he empowers clients to become more visible, confident, and successful through strategic coaching and brand consultancy. Whether mentoring with Small Business Britain or guiding private clients, Richard's signature approach is all about building authentic personal brands, crafting effective business scaffolding, and inspiring others to "don't be boring—be amazing." We create this podcast to empower others to speak and ...
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    35 mins
  • Why Black History Month is essential in 2025

    Why Black History Month is essential in 2025
    Oct 29 2025
    Welcome to the Superstar Communicator podcast with Susan Heaton-Wright! In this powerful episode, Susan returns to the mic after a busy period of running mastermind courses, speaking, and coaching—ready to inspire her audience once again. Today's conversation centers around Black History Month and features award-winning HR professional, speaker, and activist Ije McDougall Together, they dive deep into the meaning and importance of Black History Month, share personal experiences of representation and bias—especially within the UK's healthcare sector—and discuss both the challenges and opportunities facing allies. You'll hear honest stories, insightful perspectives, and practical takeaways on how to celebrate, enjoy, and engage meaningfully with Black History Month. This episode is all about amplifying voices, embracing humanity, and reminding us how representation and allyship can spark real change. Get ready for a conversation that's equal parts thought-provoking and uplifting! About Ije McDougall: Ije McDougall's story begins in Nigeria, where growing up surrounded by fellow black Nigerians meant concepts like Black History Month were virtually nonexistent—there was no need for it in a society where blackness was the norm. It wasn't until McDougall moved to the UK as an adult that the existence of Black History Month sparked confusion and curiosity. "Why was it necessary?" was the question that lingered. After sixteen years of living in the UK, McDougall's perspective has evolved. Now, Black History Month is seen as a vital space—an opportunity for black voices to be amplified and heard without interruption. Through personal experience and reflection, McDougall's journey highlights the importance of celebrating black history in contexts where it's often marginalized, and how understanding grows with time and experience. You can contact Ije at IJETALKS.COM Key points from the interview (bold) Ije McDougall 00:04:09 - 00:04:25 Why Black History Month Matters in the UK: "black history Month, from my perspective, is an opportunity for black people to speak uninterrupted is an opportunity for our voices to be amplified." Ije McDougall 00:04:33 - 00:04:59 The Continued Importance of Black History Month: "But the reason that we need Black History Month and for our voices to be amplified and for us to be able to speak uninterrupted is because at the moment that is not the case. It is because at the moment our lived experience and our history seems to be disregarded, belittled, or just completely erased." Ije McDougall 00:07:47 - 00:07:51 Viral Topic: Challenging the Default Status Quo Quote: "the narrative is still that the status quo, the default position, the norm is white male... but that does not necessarily mean that that is true or that is real" Ije McDougall 00:10:54 - 00:11:24 Premature Births and Parental Anxiety: "my first child, she was born at 27 weeks, so she was very, very premature. But the build up to that is things such as, you know, being told it's my first child. So I'm excited, as you can imagine, turning up to the scan with your bladder full because they tell you your bladder has to be full. So I turn up and I am bursting, but nowhere doing this scan. And I'm sitting there and we've ticked all the boxes because we want to know some measurements in regards to." Ije McDougall 00:17:20 - 00:17:58 Viral Topic: The Impact of Representation in Media: "every princess, there was no princess that looked like me. There was no good policeman that looked like me. There was no hero that looked like my brother. There was no good teacher, good policeman, wholesome family. They just never look like me. So that is the represent, the lack of representation that I grew up with. However, if we were represented, we were misrepresented as thugs, as criminals, as gang members, we were represented as the one that's not so clever, the comedian of the class, the one who is disposable." Ije McDougall 00:18:49 - 00:19:01 Viral Topic: Diversity in Media Representation "It's not that there has been a significant rise that is true in, you know, black and brown people on tv, but it is not to the detriment of anybody else." Ije McDougall 00:19:16 - 00:19:34 Representation in Advertising: "if we have a few months where there are no white people on tv, it still would not, it still would not tip it to the detriment of white people because everybody else grew up without representation or with misrepresentation." Ije McDougall 00:20:47 - 00:21:05 The Reality of Allyship Online: "I'm not seeing enough people stand up. I'm not seeing enough. You know, allyship is such a buzzword and it's such a useful term because it tells you who people are. But I'm not seeing as many as I wish I was seeing." Ije McDougall 00:22:25 - 00:22:43 Viral Topic: Authentic Allyship "You need to understand the issues as a human being. First of all, you do need to gain proximity. Try and get your head ...
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    30 mins
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