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Surprise - It's Not a Toaster

Surprise - It's Not a Toaster

Written by: touch point media
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Discover the realm where digital expertise meets candid conversations on "Surprise - It’s Not a Toaster" - a podcast led by digital experts and technophiles Ed Bennett and co-host Chris Boyer. Together, they venture into the fabric of online experiences, dissecting annoyances and irritations about navigating the modern online world. In each episode, they unveil contemporary tools, technologies, and software solutions, providing a firsthand exploration of what's shaping the digital landscape and the hosts challenge the limits of GenAI, where questions are posed to various LLMs, illuminating the interplay between human expertise and machine-generated insights. Tune in to navigate the digital maze, equip yourself with valuable insights, and engage in compelling discussions that bridge the gap between the human and digital worlds.touch point media © 2023. All rights reserved.
Episodes
  • Prediction: The House Always Wins
    Apr 16 2026
    Every decade, the same behavioral design gets a new name and a fresh regulatory fight. Ed Bennett and Chris Boyer trace the structural lineage connecting online gambling, gamified stock trading, and prediction markets — three industries that borrowed the same dopamine playbook from the same design handbook. From the UIGEA's last-minute insertion into a port security bill to Robinhood's confetti to Kalshi's "this is not gambling" documentation, the pattern is consistent. The terminology changes with each iteration. The house edge doesn't. Ed recommends using Claude as a reading companion for dense books, demonstrated with Blindsight by Peter Watts — a live annotation layer that drills down until the concept clicks. In the AI test, Chris ran a live experiment in what the hosts call black hat AEO: a fabricated blog post linking three healthcare digital leaders named Chris to a St. Paul curling competition. Gemini and ChatGPT surfaced it as an authenticated fact. Claude returned nothing. Forecasting. Gambling. Confetti by any other name. The house always wins. Surprise — it's not a toaster. Chris Boyer on LinkedIn Ed Bennett on LinkedIn Chris Boyer website Ed Bennett of BlueSky Chris Boyer on BlueSky
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    41 mins
  • Hard to Swallow News (and the Market That Broke It)
    Mar 26 2026
    Getting real news shouldn’t feel like decoding a puzzle designed by someone who doesn’t want you to solve it. This week, Ed Bennett and Chris Boyer take on the modern news machine - from broadcast consolidation and partisan drift to the clickbait headline race and the increasingly buried links that pass for journalism on social platforms. If it feels harder to find verified, trustworthy information, that’s not paranoia. It’s structural. Then it’s Part 4 of the Enshitification book series: What Broke the Market (and Why It Stayed Broken). The hosts dig into anti-monopoly history, regulatory capture, app store toll booths, and how “innovation” quietly became code for consolidation. In the AI Test, they put artificial intelligence to work in a very real-world scenario: creating a commercial from scratch using only AI. Streaming is fragmented. News is noisy. Platforms are entrenched. Surprise - it's not a toaster. Mentions from the Show: 6 companies own 90% of American media Online headlines shift from concise to click-worthy Majority of Influencers Share Unverified Information, Study Reveals Enshitification book Chris Boyer on LinkedIn Ed Bennett on LinkedIn Chris Boyer website Ed Bennett of BlueSky Chris Boyer on BlueSky
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    40 mins
  • Someone Updated Your Book While You Were Reading It
    Mar 26 2026
    The book you downloaded is not the book the author wrote. It might have been quietly sensitivity-edited. It might now contain brand references the author never put there. Or, in the case of Pretty Little Liars, it just started mentioning TikTok in a scene from 2006. Ed Bennett and Chris Boyer dig into the silent modification of digital books - retroactive sensitivity edits, undisclosed product placement, and authors finding out through their fans that someone rewrote their work without asking. Bowdlerization isn't new, but it used to require effort. Now it takes about thirty seconds and nobody has to tell you. Then it's the fifth and final installment of the Enshitification series: Cory Doctorow's argument that this is a policy problem, not a technology problem, and that we have actually solved versions of it before. Tech rec: vibe coding, and what Ed built with Claude Code in two hours without writing a single line of code himself. In the AI test, Chris debuts "Surprise - It's Not a Post" - a social media translator that degrades any thought into its most stereotypically obnoxious platform version. Ed's dog walk provided the source material. Bowdlerized. Monetized. Enshitified. Surprise - It's Not a Toaster. Mentions from the Show: Pretty Little Liars fans notice updated pop culture references on Kindle: https://dailydot.com/pretty-little-liars-updated-pop-culture-references I won't buy another Kindle book until this shady practice ends: https://www.pocket-lint.com/kindle-problem-story-changes/ Roald Dahl revision controversy: https://en.wikipedia.org/wiki/Roald_Dahl_revision_controversy Roald Dahl: a brief history of sensitivity edits to children's literature: https://theconversation.com/roald-dahl-a-brief-history-of-sensitivity-edits-to-childrens-literature-200500 The Bowdlers wanted to clean up Shakespeare, not become a byword for censorship: https://www.smithsonianmag.com/smart-news/bowdlers-wanted-clean-shakespeare-not-become-byword-censorship-180963945/ Bowdlerize (definition): https://www.merriam-webster.com/dictionary/bowdlerize Enshittification: Why Everything Suddenly Got Worse and What to Do About It: https://www.versobooks.com/products/3341-enshittification Enshittification (Wikipedia): https://en.wikipedia.org/wiki/Enshittification Chris Boyer on LinkedIn Ed Bennett on LinkedIn Chris Boyer website Ed Bennett of BlueSky Chris Boyer on BlueSky
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    39 mins
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