In EP027 of Sushi Fridays The Podcast, Joshua Smith, independent perfumer and founder of Paraphrase (formerly Libertine Fragrance), shares his journey from industrial design to creating a unique Canadian fragrance brand. Josh discusses the artistic process behind crafting fragrances, the importance of storytelling in branding, and how his Canadian roots influence his business approach. Josh also reflects on the challenges of entrepreneurship, marketing strategies for growth, and the significance of retail partnerships. He emphasizes the need for balance in creative work and shares insights on navigating burnout as a creative entrepreneur.

This episode is especially for you if you’re:

• A creative founder building a brand
• A fragrance lover or fragrance enthusiast
• Someone who loves the worlds of art, design, style, branding, marketing, and business, and how they all come together to create a truly authentic brand loved by its fans.

Connect with Andrea:

⁠LinkedIn⁠:⁠ ⁠https://www.linkedin.com/in/andreapascual/⁠⁠

⁠Sushi Fridays IG @sushifridayspod⁠:⁠ ⁠https://www.instagram.com/sushifridayspod⁠⁠

Fashion Brand IG @andreapascual.co:⁠ ⁠https://www.instagram.com/andreapascual.co⁠⁠

Connect with Josh:

IG: https://www.instagram.com/libertinefragrance

We look forward to your 5-star rating and review of Sushi Fridays to keep this show ranked and visible.

You can support our growth here: ⁠⁠https://buymeacoffee.com/sushifridayspod⁠⁠

Hosted on Acast. See acast.com/privacy for more information.

In EP026 of Sushi Fridays The Podcast, Sydney Beder shares his extensive journey in the fashion industry, discussing his early influences, the evolution of his career, and the importance of sustainability and local support for independent designers.

He reflects on his experiences with brands like Lululemon and Roots, emphasizing the need for a deeper connection to culture and the environment in fashion.

He also advocates for a resurgence of independent designers and stresses the importance of understanding the end user in building a successful brand.

Interview highlights:

• Fashion is a reflection of our culture and identity
• In-store experiences are crucial for fashion retail
• Why Roots is an iconic Canadian brand
• Emerging designers need support and resources
• The future of fashion must prioritize sustainability

Connect with Andrea:

⁠LinkedIn⁠:⁠⁠ ⁠https://www.linkedin.com/in/andreapascual/⁠⁠⁠

Fashion Brand IG @andreapascual.co:⁠⁠ ⁠https://www.instagram.com/andreapascual.co⁠⁠⁠

⁠Sushi Fridays IG @sushifridayspod⁠:⁠⁠ ⁠https://www.instagram.com/sushifridayspod⁠⁠⁠

Connect with Syd:

LinkedIn: ⁠https://www.linkedin.com/in/sydney-beder-a3461828/⁠

We look forward to your 5-star rating and review of Sushi Fridays The Podcast to keep this show ranked and visible.

You can support our growth here:⁠ ⁠⁠https://buymeacoffee.com/sushifridayspod⁠⁠⁠

Hosted on Acast. See acast.com/privacy for more information.

In EP025 of Sushi Fridays The Podcast, Qetsiyah Jacobson, Founder, Unserious, shares her journey through social media management, the challenges faced in the industry, and her vision for creating a community-focused platform. She discusses the evolution of influencer marketing, the changing landscape of celebrity influence, and the importance of community building in marketing.

Interview highlights:

* Community over virality

* Social media management and burnout

* The influencer and creator landscape

* Building a community for the chronically online

* Support and structure for social media managers

* Why being great at social media marketing
needs continuous learning

* Social and cultural trends and events for and from different communities and perspectives

Connect with Andrea:

⁠LinkedIn⁠:⁠ ⁠https://www.linkedin.com/in/andreapascual/⁠⁠

Fashion Brand IG @andreapascual.co:⁠ ⁠https://www.instagram.com/andreapascual.co⁠⁠

⁠Sushi Fridays IG @sushifridayspod⁠:⁠ ⁠https://www.instagram.com/sushifridayspod⁠⁠

Connect with Qetsiyah:

LinkedIn: https://www.linkedIn.com/in/qetsiyahjacobson

We look forward to your 5-star rating and review of Sushi Fridays to keep this show ranked and visible.

You can support our growth here: ⁠⁠https://buymeacoffee.com/sushifridayspod⁠⁠

Hosted on Acast. See acast.com/privacy for more information.