In this episode of Sustainable Futures, Jonathan Hall is joined by David Williams, Founder and CEO of Impact International, to explore what it really takes to turn sustainability ambition into action.

Drawing on over 45 years of experience, David reflects on his journey building a business focused on unlocking human potential, and why behaviour change sits at the heart of sustainable transformation. From the limitations of traditional, profit-first models to the untapped opportunity within organisations, he shares why many businesses struggle to act despite having the right intentions.

Hosted on Acast. See acast.com/privacy for more information.

In this episode of Sustainable Futures, Jonathan Hall is joined by Jake Dubbins, Co‑Chair of the Conscious Advertising Network and Founder of Media Bounty, to explore how advertising is funding climate disinformation and social harm.

They discuss the broken incentives of the digital advertising system, rising regulatory pressure on green claims, the risks facing brands, and why tackling misinformation is now a board‑level issue, as well as the opportunity for advertising to drive the net zero transition.

Hosted on Acast. See acast.com/privacy for more information.

What if every product had an identity that lived far beyond the point of sale?

In this episode, Jonathan Hall is joined by Natasha Franck, Founder and CEO of EON, to explore how digital product identities are reshaping commerce, circularity and value creation. Natasha explains how treating products as assets, not disposable goods, enables resale, repair, recycling and entirely new business models, while helping brands capture product lifetime value for the first time.

They discuss digital product passports, EU regulation, the role of GS1 standards, and why identity is the missing link in making the circular economy work at scale.

Hosted on Acast. See acast.com/privacy for more information.