Swim Against The Tide cover art

Swim Against The Tide

Swim Against The Tide

Written by: Steve Henry
Listen for free

About this listen

The idea behind Swim Against The Tide podcast is to meet founders and leaders of businesses who have launched and operate in competitive markets, taking the bigger, more established players head on. It is about exploring what drove them, how their brand stood out, what they had to do to win and what lessons they have learned that they can share with the listeners to hopefully inspire them to take their own journey. The show is presented by Steve Henry, Co-Founder of the specialist marketing group Audience Collective. Steve has enjoyed a 30-year career in advertising helping 100s of brands win and grow. He is passionate about telling these stories and sharing their journeys, both good and bad, to help the next generation learn and encourage them to one day start their own challenger brand. If you would like to be a guest on the podcast, please email satt@thisisaudience.com and we will be in touch.© 2025 Steve Henry Careers Economics Leadership Management & Leadership Personal Success
Episodes
  • Ep072 – Kostas Sfaltos, MD, The Berkeley & Emory Hotel | Serving up luxury - From Beach bars to Belgravia | SATT
    Jan 8 2026


    In this open and frank conversation, the Kostas Sfaltos shares his fascinating journey from a modest upbringing in Greece to becoming the Managing Director of luxury hotels in London.

    He discusses the pivotal moments in his career, including his Greek military service, which taught him valuable leadership lessons and the importance to building deep relationships that last for life.

    Kostas emphasizes the importance of listening to team members and guests, creating a positive culture, and the role of coaching in enhancing his leadership effectiveness as he continues to develop in his role.

    He reflects on his current role at Maybourne and the achievements of his team, including The Emory Hotel being recognised in the world's 50 best hotels.

    The conversation concludes with insights on the future of luxury hospitality and some sage advice to his younger self.

    The SATT Team :)

    #podcast #business #swimagainstthetide #growth #entrepreneurship

    Show More Show Less
    1 hr and 10 mins
  • Ep071 – Carol Kane, Grp Exec Dir, Debenhams.com | Boohoo and beyond: Creating fashion legends | SATT
    Dec 29 2025

    This week our conversation explores the journey of a fashion executive from young designer, to launching online phenomenon Boohoo to becoming Group Executive Director at Debenham.com.

    With Carol Kane, the Co-Founder of Boohoo we delve into the evolution of fast fashion (and its true meaning), marketing strategies in e-commerce, and the challenges faced during the IPO process.

    The discussion highlights the importance of understanding market trends, the role of storytelling in branding, and the impact of acquisitions on business growth.

    Carol emphasises the significance of personalisation in retail, the reintroduction of designer labels, and the future of retail through pop-up stores and new channels to the customer.

    Finally, she shares lessons in leadership and the value of mentorship, along with the need for a strong consumer connection in today's market.

    The SATT Team :)

    #podcast #business #swimagainstthetide #growth #entrepreneurship

    Show More Show Less
    1 hr and 2 mins
  • Ep070 – Will Lankston, MD, Timpson Direct | The key to Timpson’s success | SATT
    Dec 18 2025

    In this week’s episode of Swim Against the Tide with Steve Henry, Will Lankston—Managing Director of Timpson Direct—shares his remarkable journey from working school holiday shifts in Timpson shops to leading one of the company’s fastest-growing divisions.

    Will reveals the people-first philosophy behind Timpson’s success, including its unconventional hiring approach that prioritises personality over experience and its famous “upside down management” culture.

    He explains why employee happiness directly fuels business growth, how mistakes are embraced as learning opportunities, and what social responsibility looks like in practice through Timpson’s longstanding commitment to employing ex-offenders.

    Will also explores the future of Timpson Direct, the importance of personal development, and his advice for young professionals eager to build meaningful careers.

    The SATT Team :)

    #podcast #business #swimagainstthetide #growth #entrepreneurship

    Show More Show Less
    50 mins
No reviews yet