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Sync Corner

Sync Corner

Written by: Anum J. Khan
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About this listen

Sync Corner is a podcast for the marketers, the creative and the curious minds, those who geek out over ads and campaigns and love to dissect the ‘why’ and ‘how’ behind them. We will explore the intersection of brands, technology, the power of ideas, AI and the old and new audiences through story telling and getting a deep dive into data and case studies.

Anum J. 2024
Economics Leadership Management & Leadership Marketing Marketing & Sales
Episodes
  • How did Nike become the global marketing benchmark
    Jun 24 2024

    How did Nike become the brand it is today and what was the story behind the iconic Air Jordan 1? In the very first episode of Sync Corner, I’ll give you a deep dive in to how Nike turned a challenge at the time into an opportunity a brand can only wish for in a lifetime.

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    20 mins
  • The Price of Partnership - Pakistan’s Investment in War On Terror
    Sep 5 2024

    Pakistan's involvement in the War on Terror has come at a steep price, with the country continuing to suffer economically to this day. The conflict has left deep scars, manifesting in a struggling economy, a heavy debt burden, and a stunted growth trajectory.

    The roots of these issues trace back to the early 1979.

    In this episode we'll delve into the context and background of Pakistan's not too old history, identifying the single most pivotal event that has profoundly impacted the country's trajectory over the last two decades.

    Next, we'll talk about the most pressing challenges and problems that Pakistan faces currently.

    Finally, we'll explore potential solutions, as proposed by experts to rid ourselves from what seems to be a never-ending crisis.

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    33 mins
  • The Rise, Fall and Comeback of Burberry
    Aug 22 2024

    Ever wondered what happens to a brand when it becomes too familiar, or when it reaches a point that it starts to lose its value. In this episode we’ll delve into how Burberry’s check pattern became a timeless classic and then how its accessibility to masses backfired. Stay tuned for the rise, the fall and the epic comeback of Burberry as the luxury powerhouse.

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    5 mins
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