What does it take to go from struggle… to 365 apps in a single AEP?

In this powerful episode of the Medicare Sales Playbook, host Dallas Keithley sits down with Keith Laferriere of Care Connect Insurance Advisors in Bradford, New Hampshire — and this one goes way beyond production numbers.

Keith breaks down:

• How he generated 365 apps during AEP

• His exact Medicare seminar system (4,000 mailers → ~80 attendees → 35–40% appointments)

• Why simplifying Medicare is the key to standing out

• How to thrive when carriers decommission plans

• The mindset shift that turns setbacks into opportunity

• His personal journey from addiction and adversity to leadership and impact

This isn't just about Medicare sales.

It's about:
✔ Systems
✔ Consistency
✔ Faith
✔ Accountability
✔ And refusing to let your past define your future

Keith shares his "FOCUS" framework:
Faith. Opportunity. Consistency. Utilization. Service.

If you're a Medicare agent looking to build predictable production…
If you're struggling with mindset…
If you need proof that transformation is possible…

This episode is for you.

👉 Want a copy of our Long-Term Care webinar mentioned in this episode?
Email: dallas.keithley@medicaresalesplaybook.com

👉 Interested in Medicare Sales Playbook Training Days?
Check the website for upcoming cities starting in Charlotte, NC this March.

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