In this episode, we explore some of the basics of CRO and how choosing the right research method is important to for a successful experimentation programme. We examine a recent blog from our Global Sales Manager, Chris Hood, that outlines the different options when researching, how each of these can be useful, and how even some research is better than none.

This podcast episode is 100% AI generated based on this original Webtrends Optimize blog post

In this episode, we re-purpose content from Webtrends Optimize's Help Centre that offers guidance on troubleshooting a common problem known as Sample Ratio Mismatch (SRM), where one variant in an AB test receives significantly less traffic than others. We outline several possible causes for SRM, including incorrect test location, flawed segmentation logic, JavaScript code errors, analysing data by session instead of user, redirects, and code errors within the test itself. As well as providing detailed steps to diagnose and address these issues, emphasising the importance of careful pre-launch testing and thorough debugging.

This podcast episode is 100% AI generated based on this original Webtrends Optimize help article

Website Personalisation has become more advanced than ever, and users expect businesses to provide a tailored experience. Affinity methods recognise the need to understand consumers and create experiences that reflect this. In this episode, we explore the effect this will have on your visitors, building brand loyalty and Conversion Rates.

This podcast episode is 100% AI generated based on this original Webtrends Optimize blog post.