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THE CEO MATERIAL PODCAST

THE CEO MATERIAL PODCAST

Written by: TLM_CEOMaterial
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Welcome to CEO Material, hosted by Terrence and Sandra McWilliams. Join us on a journey of personal and professional growth as we draw upon our decades of experience in ministry, mentoring, training, and coaching.Through candid conversations and practical advice, we empower listeners to unlock their leadership potential and embrace a life of purpose. From building meaningful relationships to overcoming adversity, each episode offers insights and inspiration for making a positive impact.Join us as we explore the heart of leadership, driving community outreach and collaboration.

© 2025 THE CEO MATERIAL PODCAST
Self-Help Success
Episodes
  • Lenses leaders need to succeed |The CEO Material Podcast|SN4EP4
    Dec 31 2025

    In today’s episode, we talk about the importance of perspective in leadership — the lenses through which leaders see people, problems, opportunities, and themselves.

    We unpack how leadership isn’t just about position or authority, but about how situations are interpreted and responded to. We explore how two leaders can face the same challenge and produce completely different outcomes based solely on the lens they’re using.

    This episode challenges leaders to slow down, examine their internal framework, and intentionally develop the perspective required to lead well in every season.

    💬 What we cover in this episode:

    • Why leadership success is deeply tied to perspective, not just skill
    • How the wrong lens can distort people, situations, and decisions
    • The difference between reacting emotionally and responding wisely
    • Why maturity requires leaders to see beyond their own experiences
    • How past wounds and biases quietly influence leadership behavior
    • The role of humility in sharpening your leadership lens
    • Why growth demands self-awareness and reflection
    • How leaders can recalibrate their perspective to lead more effectively

    Through practical examples and thoughtful reflection, this episode invites leaders to evaluate not just what they’re seeing — but how they’re seeing it.

    🛠️ Key Takeaways:

    • Leadership problems often start with perception issues.
    • The lens you use determines the outcome you produce.
    • Emotional maturity sharpens leadership vision.
    • Self-awareness is a non-negotiable leadership skill.
    • Growth requires the humility to adjust your perspective.

    🎧 Tune in now to discover why successful leadership begins on the inside — and how changing your lens can change your impact, influence, and effectiveness.

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    40 mins
  • Leadership Integrity; How to Build Your Brand Around Your Character (1)|The CEO Material Podcast |SN4EP3
    Dec 17 2025

    In today’s episode, we revisit one of the most defining elements of leadership — integrity. We talk about why character is not just a personal value, but the very foundation of your reputation, influence, and long-term success.

    Through real-life experiences, leadership lessons, and hard-earned wisdom, we unpack how integrity quietly shapes every decision you make — especially when no one is watching. From business and finances to relationships and personal growth, this episode challenges the culture of shortcuts and compromises that promise quick wins but cost you your name.

    This is a conversation for anyone building something that needs to last.

    What we cover in this episode:

    • Why your character is your brand, whether you like it or not
    • The real cost of shortcuts, compromises, and “easy wins”
    • How integrity protects your name, reputation, and future opportunities
    • Why trust takes years to build and moments to destroy
    • The difference between visibility and credibility
    • How leadership is tested in private decisions, not public moments
    • Why strong character creates freedom, not limitation

    Key Takeaways:

    • Integrity is expensive — but replacing it costs even more.
    • You don’t lose credibility overnight; you trade it away decision by decision.
    • Leadership without character eventually collapses.
    • Protect your name the same way you protect your income.
    • Build something you don’t have to defend later.

    🎧 Tune in now to learn why integrity is not optional for leaders — it’s essential. If you’re serious about building a life, brand, or relationship that lasts, this episode will challenge you to lead from the inside out.

    Call to Action:
    • Take time this week to acknowledge the strengths you bring to the table.
    • Join our community and share your story—we’re here to support your growth as a leader and as a person.
    • Subscribe to the CEO Material Podcast so you never miss a conversation that helps you lead yourself and others better.

    Resources & Next Steps:

    🔹 Want to be a better leader? Start by knowing yourself and doing the inner work.
    🔹 Stay connected:

    Follow us on ⁠⁠⁠Facebook⁠⁠⁠

    Do you have any feedback or ideas for future episodes?

    ⁠Email ⁠⁠⁠⁠us today.

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    44 mins
  • What Can Your Charater Support, Relationship Edition |The CEO Material Podcast |SN4EP2
    Nov 13 2025

    In this episode of the CEO Material Podcast, Terrance and Sandra revisit the concept of character, this time focusing on its role in sustaining relationships. They reflect on their experiences in counseling and ministering to couples, emphasizing the importance of self-work and transparency in forging strong connections. Through personal anecdotes and examples, they discuss how character influences the ability to navigate challenges, maintain relational health, and build lasting bonds. They also highlight the societal pressures to mask one's true self and the pitfalls of not addressing foundational issues early on.

    Tune in to learn why character is crucial for both personal growth and relational success.

    00:00 Introduction and Recap

    00:50 Clarifying the Quote

    01:06 Relationship Edition: Character Support

    03:14 The Mask in Relationships

    04:50 Interview Analogy

    08:10 The Importance of Consistency

    09:47 Character in Relationships

    11:23 The Need for Relationship Training

    12:29 The Role of Counseling

    14:03 Pressure and Character

    14:57 Personal Story of Brokenness

    17:12 Why Character Matters

    21:44 Understanding the Role of a Steward

    25:48 The Importance of Transparency in Relationships

    26:47 Challenges and Authenticity in the Spotlight

    29:22 The Impact of Social Media on Authenticity

    30:44 Healing and Inner Work for Healthy Relationships

    32:43 Intentionality and Purpose in Relationships

    34:52 The Role of Character in Relationships

    39:54 Final Thoughts on Character and Leadership

    Call to Action:
    • Take time this week to acknowledge the strengths you bring to the table.
    • Join our community and share your story—we’re here to support your growth as a leader and as a person.
    • Subscribe to the CEO Material Podcast so you never miss a conversation that helps you lead yourself and others better.

    Resources & Next Steps:

    🔹 Want to be a better leader? Start by knowing yourself and doing the inner work.
    🔹 Stay connected:

    Follow us on ⁠⁠⁠Facebook⁠⁠⁠

    Do you have any feedback or ideas for future episodes?

    ⁠Email ⁠⁠⁠⁠us today.

    Show More Show Less
    42 mins
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