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THE COMMERCIAL CONTENT PODCAST

THE COMMERCIAL CONTENT PODCAST

Written by: Norbert Henning
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About this listen

 From TV to social, gaming, XR, and the impact of AI. In conversations with producers, creatives and marketing professionals, we analyze new formats, new technology and new workflows, and how they transform the commercial media landscape and it’s business models. This podcast connects the dots and provides insights for anyone in advertising, who wants to understand where commercial content is heading next.Norbert Henning Art Economics Marketing Marketing & Sales
Episodes
  • AI in commercial content production

    AI in commercial content production
    Jan 29 2026
    In this first episode, I sit down with Max Penk, to talk about how AI is reshaping commercial content production. We start with childhood media, first encounters with advertising and favorite channels, before we dive into why AI is more than “a new tool”, how it changes classic TVC production logic, what full AI productions look like in practice, and why human craft still makes the difference.
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    1 hr and 2 mins
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