Winter Sports Market, aka WSM, is the only show that resembles what SIA once was. It has all the brands, all the new products, all the in-house staff, all the reps, and all the dealers. As far as industry building and culture building events, outside of movie premiers, this is all skiing has. I went down to SLC to cover the event and detail my trade show experience and along the way I chat with folks like Mike Hattrup, Ted Ligety, Cassie Able, Griffin Post, Jonny Moseley, Alex O'Brien and some other incredible industry legends and insiders.

WSM Show Notes:

4:00: Griffin Post, Cassie Able, Cam Hoffman, Mike Hattrup, and Ted Ligety

21:00: Ski Idaho: With 19 mountains, a ton of snow and no lift lines, why wouldn't you Visit Idaho

Best Day Brewing: All of the flavor of your favorite IPA or Kolsch, without the alcohol, the calories or sugar.

Insta360 Cameras: The only action sports cam that matters. Get a free gift with purchase over at the site.

24:00: Tim Petrick, Mike Hattrup, and Jonny Moseley

40:00: Elan Skis: Over 75 years of innovation that makes you better.

Outdoor Research: Click here for 25% off Outdoor Research products (not valid on sale items or pro products)

42:00: HP Featherman, Mark Brice, Lauren Samuels, Ben Fresco, Damian Quigley, and Alex O'Brien