Tailoring the Employee Experience: Why One Size Never Fits All

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Tailoring the Employee Experience: Why One Size Never Fits All

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In this episode of You’ve Got Comms, Preston Lewis, SVP of Communications at Segal Benz, explores how internal comms and HR can work together to create a more personalized, connected employee experience. From the early days of visual storytelling to today’s AI-powered tools, Preston shares how technology, data, and identity shape modern communication. He breaks down practical ways to drive behavior change, measure impact, and build trust across the organization — all while keeping creativity at the center. And his advice for every communicator? “Don’t be stupid. Make it good.”

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