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Talk with Linda Reed-Enever

Talk with Linda Reed-Enever

Written by: Linda Reed-Enever
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 Talk is home to talk on Marketing, PR, Social Media and sharing your message with the PR and Marketing go to girl Linda Reed-Enever. With her enthusiasm for new experiences and love of finding new things Linda was destined to grow to be either a professional Geo-Cacher, or become the inspiring leader in Communications that she is today and in Talk she shares her tips with you via 5 Minute Marketing Ideas and Ask Linda where you ask her your marketing questions and she answers them. As well as tips and updates on all things marketingAll rights reserved. Economics Leadership Management & Leadership
Episodes
  • Vanity Metrics vs Impact Metrics

    Vanity Metrics vs Impact Metrics
    Jan 22 2026
    It's easy to get distracted by big numbers in marketing. Likes, views, follower counts and viral moments can look impressive, but they don't always tell the full story. What really matters is whether your marketing is creating connection, momentum, action, and making an impact for your business. In this episode, I unpack the difference between vanity metrics and impact metrics, and why shifting your focus can completely change how effective your marketing feels and performs. This is about moving away from surface-level wins and towards results that actually support your business growth. What You'll Learn in This Episode Why Vanity Metrics Can Be Misleading Big numbers can feel validating, but they don't always translate into enquiries, conversations, or sales. I explain why visibility without movement often creates a false sense of progress. What Impact Metrics Really Look Like Impact metrics focus on intent and behaviour. Things like saves, shares, replies, website clicks, email sign-ups, enquiries, bookings, and repeat engagement show that people are actually moving closer to working with you. How Quiet Content Often Does the Heavy Lifting Not all valuable content performs loudly. Some of the most effective posts create action behind the scenes, through messages, emails, or private conversations rather than public likes and comments. How to Shift Your Focus Without Overcomplicating Data You don't need to become obsessed with analytics. I share simple ways to let behaviour and feedback guide your content decisions without drowning in numbers. Why Clarity Beats Popularity Every Time Content that clearly speaks to the right people and gives them a next step will always outperform content created just for applause. Key Takeaway Vanity metrics might look good, but impact metrics are what move your business forward. When you focus on connection, clarity, and meaningful action, your marketing becomes more intentional, more sustainable, and far less emotionally exhausting. Your Next Step This week, look at your content through a different lens. Instead of asking "How many likes did this get?", ask: Did this spark a conversation? Did someone save or share it? Did it lead to an enquiry, click, or sign-up? Choose one impact metric to focus on and let that guide what you create next. Resources to Support Impact-Driven Marketing The Ideas, Impact & Marketing Circle A practical, supportive space for business owners who want their marketing to lead to real action, not just nice-looking numbers. Inside the Circle, we focus on clarity, connection, and creating content that drives enquiries, conversations, and confident next steps. Content Marketing Retreats Step away from the noise and focus on creating content with intention. These retreats give you the space and guidance to plan messaging that supports impact metrics, refine your positioning, and build content that attracts the right people, not just more views. Get It Done Together Monthly co-working and accountability sessions designed to help you move from ideas to execution. Perfect for working on content that supports your offers, refining calls to action, and making progress on the work that actually grows your business. Book a 1:1 Discovery Call If you want help shifting your marketing from surface-level visibility to meaningful impact, let's talk. We'll look at what you're currently tracking, what actually matters for your business, and how to align your content with results that move the needle. Join the Business Business Business Community (Free!) A generous, collaborative space where business owners share ideas, ask real questions, and focus on marketing that creates momentum. It's a place to talk about what's working, what's not, and how to measure success beyond vanity metrics. Enjoyed This Episode? If this episode shifted how you think about your marketing metrics, share it with another business owner who might be chasing numbers instead of impact. And if you start measuring success differently after listening, let me know. I'd genuinely love to hear what changes for you. When you focus on impact, your marketing stops being something you chase and starts becoming something that works for you. Highlights 00:00 Introduction to Vanity Metrics 00:11 The Difference Between Vanity and Impact Metrics 00:55 Real-Life Example of Vanity Metrics 02:22 Shifting Focus to Impact Metrics 02:31 Practical Steps to Track Impact Metrics 03:45 Creating Content with Clarity 04:04 Using Data to Shape Your Strategy 04:33 Treating Every Interaction as Progress 04:48 Final Thoughts
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    6 mins
  • Maximising Impact Through Content Repurposing

    Maximising Impact Through Content Repurposing
    Jan 8 2026
    There's a quiet pressure many business owners carry when it comes to content, the feeling that you need to be everywhere, all the time, creating something new for every platform. It's exhausting, unrealistic, and completely unnecessary. You don't need to split yourself across seven platforms or reinvent the wheel every week. You need a smart, sustainable way to let your ideas travel further. That's where content repurposing comes in. In this episode, I'm unpacking how repurposing helps you show up consistently, build visibility, and keep your marketing human without burning out. Why Repurposing Is the Smart Way to Market Your Best Ideas Deserve More Than One Moment Most content is treated like it's disposable, posted once, then forgotten. But strong ideas shouldn't disappear after 24 hours. Repurposing extends your thinking's lifespan and allows it to reach people when they're actually ready to hear it. Repetition Builds Trust Your audience doesn't see everything you post. In fact, most people miss it the first time around. Repeating your message across different formats and platforms isn't lazy; it's how ideas become familiar, memorable, and trusted. Different Platforms, Different Audiences Your Instagram audience isn't the same as your LinkedIn or email audience. Repurposing lets you speak to each group in a way that suits them, without starting from scratch every time. It Lightens the Mental Load When you repurpose, you stop asking "What do I post today?" and start asking "How do I express this idea today?" That shift alone makes marketing feel lighter and far more sustainable. A Simple Repurposing Framework That Actually Works Start with One Core Idea Choose one idea you genuinely believe in, something you could talk about easily. This becomes your anchor or hero idea for the week. Then choose your core format. For me, that's a podcast. For you, it might be a video, a blog, a newsletter, or a workshop. Start where you feel most comfortable, and that's where your best content will come from. Break It Into Bite-Sized Pieces From that one core idea, you can create: Short videos focused on one key point Social captions with reflections, questions, or stories Quote graphics or bold statements Behind-the-scenes stories A newsletter that expands on the idea A blog post or article A carousel that teaches or summarises the concept One idea can become a whole week of content, sometimes more. Shape the Content for Each Platform Repurposing isn't copy-and-paste. Short, sharp clips for Reels, Shorts, or TikTok Reflective or practical posts for LinkedIn and Facebook Deeper dives for blogs, podcasts, or longer videos The message stays the same. The delivery adapts. Reuse What's Already Working Repurposing isn't just about new content. Old posts, past workshops, forgotten lives, notes in your phone, all of these are gold. If an idea worked once, it's worth revisiting and resharing. Create a Rhythm, Not Chaos When repurposed content is scheduled into categories and themes, your marketing gains rhythm. Your audience knows what to expect, and you're no longer scrambling for ideas. Key Takeaway You don't need to be everywhere to be effective. You can appear everywhere by letting one strong idea travel further. Content repurposing isn't about doing more, but about making the most of what you've already created. When your ideas are allowed to breathe, repeat, and evolve, your marketing becomes clearer, calmer, and far more impactful. Your Next Step Choose one idea you've already shared, a podcast episode, post, email, or workshop. Ask yourself: How many different ways could I express this idea? Start small. Repurpose once. Then build from there. That's how consistency is created without burnout. Resources to Support Smarter Content Creation The Ideas, Impact & Marketing Circle A practical, supportive space where business owners learn how to create content that works harder without doing more. Inside the Circle, we workshop ideas, build content rhythms, and refine repurposing strategies that suit real businesses. Content Marketing Retreats Step away from the noise and into focused creation time. These retreats give you the space and guidance to plan your content, batch ideas, and build a repurposing strategy that supports your business long-term. Get It Done Together Monthly co-working and accountability sessions designed to help you turn ideas into finished content. Perfect for batching, repurposing, and finally using the content you've already created. Join the Business Business Business Community (Free!) A generous, collaborative space where business owners share ideas, ask questions, and learn from each other's content strategies in real time. Book a 1:1 Discovery Call If you'd like help building a content system that feels light, strategic, and sustainable, let's map it out together. We'll look at what you already have and create a repurposing plan that fits your business and energy. Enjoyed this ...
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    9 mins
  • The "What Do You Do" Question and How to Answer It

    The "What Do You Do" Question and How to Answer It
    Dec 18 2025
    It's amazing how four simple words can throw even the most experienced business owner completely off track. So what do you do? You hear it at networking events, school pick-up, family gatherings, conferences, everywhere, and yet, so many of us freeze, over-explain, or fall back on something vague and forgettable. But this question isn't a test. It's an invitation. And when you answer it clearly, simply, and confidently, you open the door to opportunities, referrals, and meaningful conversations. In this episode, I'm breaking down how to create a simple yet impactful answer that actually works for you, not overwhelms you. How to Create a Clear and Confident Answer Why This Question Matters More Than We Think People make sense of us quickly, and your answer helps them understand where you fit and why they should lean in. A clear response positions you instantly, builds trust, and makes you memorable. A muddled one does the opposite. The Three-Part Formula That Keeps It Simple Who You Help Be specific enough that people can picture the person you serve. When your listener can recognise themselves (or someone they know), they'll want to hear more. The Outcome You Help Them Achieve People don't buy job titles, but they buy results. Think in terms of clarity, confidence, structure, visibility, momentum, or reduction of overwhelm. Your Approach or Method This isn't your whole process, just the flavour of how you work. It gives people insight into what makes you uniquely you. Put together, it becomes one clean sentence: I help [who] to [outcome] by [approach]. Why This Works So Well It's short enough for conversation, strong enough to build curiosity, and flexible enough to tailor for different audiences. And once you practise saying it aloud, it becomes second nature. Key Takeaway You don't need a clever pitch. A simple, grounded one-liner makes you memorable, helps people understand the value you bring, and turns everyday conversations into genuine opportunities. Your Next Step Craft your one-sentence answer using the formula. Then practise it out loud until it feels natural. If you're feeling brave, share it online or with someone you trust and notice how differently the conversation flows when you lead with clarity. Tools and Resources to Help You Refine Your Message The Ideas, Impact & Marketing Circle A supportive space where business owners refine their messaging, explore new ideas, and build visibility with confidence. Inside the Circle, you'll find templates, workshops, Q&A sessions, and community feedback that help you sharpen the clarity of your message and offers. Get It Done Together A monthly co-working and accountability space where you can focus on the projects that need your attention, practise your message, and build momentum with support. Content Marketing Retreats Step away from the day-to-day and into a focused, creative environment where you can map out your messaging, content, and offers with hands-on guidance. These retreats help you get clear, strategic, and consistent with how you talk about your business. Join the Business Business Business Community (Free!) Join thousands of business owners who share ideas, ask questions, and support each other daily. It's a great place to practise your new "what I do" statement and get real-world feedback from people who understand business. Book a 1:1 Discovery Call If you'd love an outside eye to help refine your messaging or craft a clear positioning line, let's chat. A discovery call gives us time to look at your offers, your audience, and your language so we can shape a sentence that feels like you and resonates deeply with your ideal clients. Enjoyed this episode? Share it with another business owner who struggles with this question or finds themselves rambling every time someone asks what they do. And if you craft your new one-sentence answer after listening, tell me. I'd genuinely love to hear it. Highlights 00:00 The Dreaded Question 00:28 Why This Question Matters 01:17 Common Pitfalls in Answering 01:43 The Power of Clarity 02:48 Crafting Your Answer: The Three Parts 04:22 Practical Examples and Tips 05:35 Final Thoughts and Encouragement
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    7 mins
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