We went to SIMA — and came back with fresh ideas, strong opinions, and plenty of laughs. In this episode of Talkin’ Winter with Swinter, the crew recaps highlights from the 2025 Snow & Ice Management Association Symposium — including standout sessions on contracts, leadership communication, operations, and marketing.

From lessons on why listening is a leadership superpower to common marketing missteps and the power of peer-led ops workshops, this one’s packed with real takeaways for snow pros. Oh, and yes — we also discuss foot massages, BM capes, and just enough sarcasm to keep things interesting.

Snow insurance is broken, but we’re working to fix it. In this episode of Talkin’ Winter with Swinter, the crew takes on one of the snow industry’s biggest challenges: insurance. From skyrocketing premiums to national carriers refusing to write policies for snow contractors, Ken and the team break down why this problem exists and what’s being done to solve it.

Learn about an exciting new audit program built in collaboration with Ansay & Associates, designed to help snow pros get better insurance rates by proving their professionalism. Plus, hear how this initiative is aligning with SIMA’s upcoming accreditation program to shape the future of snow industry standards.

Don’t worry, there’s still plenty of sarcasm, bacon-and-eggs talk, and a little Inspector Gadget thrown in for good measure.

We're back behind the mic! In this episode, Ken, Jason, Nicole, and Elizabeth catch up on everything Swinter's been up to from pushing snow to launching new facilities, scaling SG Advantage software, building a snow event management team, and diving headfirst into the bulk salt game. They also dig into how Swinter is building stronger culture with new core values, and yes, there's the usual dose of movie tangents and satire. This isn’t just a comeback, it’s a level up.