On this episode of Talking Shop with ShopOwner, host Doug Kaufman dives into the incredible journey of Ritchie Wimmer, a man whose passion for cars transformed his life and the lives of those around him.
Ritchie Wimmer wears many hats: shop owner, teacher, racer, and technician. But his story is more than just a resume—it's a testament to perseverance, adaptability and the importance of paying it forward in the automotive industry. His journey began with a childhood fascination with cars that evolved into a career shaped by life-changing moments.
After building his first race car and learning the trade through hands-on experience, Wimmer faced a life-threatening accident that could have ended his career. Instead, it ignited a new purpose: teaching. Now, as an instructor at Morro Bay High School, he is combining his expertise as a shop owner with his love for education to train the next generation of automotive technicians.
From organizing his high school’s auto shop into a professional-grade learning environment to taking students to SEMA and connecting them with industry leaders, Ritchie Wimmer is bridging the gap between education and the automotive workforce. He’s passionate about solving one of the industry’s biggest challenges—the shortage of skilled technicians—by inspiring students to see the trades as a fulfilling and exciting career path.
Wimmer's story isn’t just about teaching; it’s about creating a legacy. By sharing his knowledge and experiences, he’s helping students realize their potential while addressing the critical need for future technicians in an ever-evolving industry.
Whether you’re a technician, educator, or industry supplier, Richie’s story is a call to action: get involved, support local training programs, and inspire the next generation. Because as Richie proves, one person’s passion can drive lasting change.
This episode of Talking Shop with Shop Owner is presented by AAPEX, the premiere business and networking event in the automotive industry. AAPEX.20 24 was a huge success recently in Las Vegas and next year is already on the calendar – November 4–6, 2025 at the The Venetian Expo & Caesars Forum in Las Vegas. For information or to sign up to be notified when AAPEX 2025 registration opens, visit AAPEXShow.com.
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Feb 19 202611 mins