James Rowdy, founder of TwinTone, sits down with Tash to discuss how AI twins are reshaping creator marketing — not by replacing creators, but by turning personal brands into licensable IP.

From scaling content without burnout to why creators are earning more (not less), this clip breaks down:

• Why UGC never truly scaled
• How AI twins unlock content volume at speed
• What the “lazy creator era” really means
• Why IP is becoming the most valuable asset in marketing

🎧 Stream now or watch the full conversation on YouTube @tash_courtenay.

Tash Insights continues with a powerful conversation with Joel Williams and Adam Wilmshurst, founders of Transact Media Group.

Joel and Adam reflect on the last 12 months of rapid growth, from early client wins to building a global, outcomes-driven media business operating across more than 30 territories. They unpack how transactional data, performance accountability, and entrepreneurial culture have shaped a model that challenges traditional advertising norms.

Now, Transact Media Group is redefining how brands think about performance marketing, using real purchase data, guaranteed CPA models, and a growing ecosystem of commerce and media products to drive measurable business outcomes.

This is an honest, behind-the-scenes conversation about building fast, staying nimble, and creating a defensible business in a complex advertising landscape.

You’ll hear:

• How outcomes-based marketing changed the way brands buy media
• Why transactional data became the core competitive advantage
• What it really took to scale a business globally in under a year
• How empowering young talent unlocked rapid product innovation
• Why the future of advertising sits at the intersection of media, commerce and finance

It’s sharp, insightful, and essential listening for founders, marketers, and anyone building in performance-led growth.

In this episode of Triffin's Founder Stories, Tash sits down with Meagan Pate, co-founder of Straand and co-owner of Three Warriors, to explore how she helped create not just one but two cult beauty brands.

Meagan shares how her background in glossy magazines shaped her understanding of brand storytelling, what it takes to create a new category in beauty, and the lessons she’s learned building both a VC-backed and a self-funded business.

Expect insights on:

• How Straand turned “scalp shame” into a beauty movement
• The creative strategy behind Three Warriors’ “daily radiance” success
• Funding models that actually work for different types of brands
• How Meagan uses AI to save time and scale smarter

A must-listen for founders and beauty brand builders ready to rethink what’s possible.