👉🏼 Description:

Tune in as Candice talks about designing On Deck Climate Tech, building Climate Vine after, running her own referral engine, and more!

👉🏼 About the Guest:

Candice Ammori is the founder & CEO of Climate Vine. She made a career transition from a stats grad program and ethics of AI to climate, starting On Deck Climate Tech. She has brought together over 1K people across the climate ecosystem in multiple cohorts; members have raised over $500M+ in venture funding, dozens of companies have emerged, and hundreds of emerging contributors transitioned to the climate innovation space. She maintains deep vertical knowledge as an active investor and advisor to emerging climate tech companies.

👉🏼 About the Host:

Shriya Nevatia (50K+ followers on LI and X) has been building community for 12+ years for founders, investors, and builders around the world. She launched the On Deck Catalyst community for elite global young leaders, helped hundreds of women start angel investing at The Council Capital, and founded The Violet Society, a pre-accelerator for female & non-binary startup founders.

👉🏼 Timestamps:

• 00:00: Episode Highlight
• 00:27: Intro to Taste & Tactics
• 00:44: Intro to Candice Ammori, founder and CEO of Climate Vine, where climate professionals connect and accelerate their impact
• 03:30: How to build your own network in an industry from scratch
• 05:34: How the On Deck program structure helped Climate Vine
• 10:21: Moving on from the established ODCT program to founding Climate Vine
• 15:16: What parts of On Deck did Candice want to change?
• 17:37: How to get customers for a brand new business without social media self-promotion
• 25:49: How to create a referral engine to get customers
• 31:16: Which marketing tactics flopped for Candice
• 34:25: How to carry out personalization at scale
• 36:06: How to recruit the best people for your niche program
• 39:30: What Candice would change if she had to do it all over again
• 41:46: How personal taste can (and sometimes should!) take over data
• 43:22: Learnings and takeaways from the episode
• 46:24: Outro

👉🏼 Resources:

• Clara Ma: https://www.linkedin.com/in/clarama
• Anthony Nardini: https://www.linkedin.com/in/anthonynardini

👉🏼 Where to find Candice:

• LinkedIn: https://www.linkedin.com/in/candiceammori
• Climate Vine - Website: https://www.climatevine.co/
• Climate Vine - LinkedIn: https://www.linkedin.com/company/climatevine/

👉🏼 Where to find Shriya:

• Twitter: https://x.com/shriyanevatia
• LinkedIn: https://www.linkedin.com/in/shriyanevatia/
• Taste & Tactics LinkedIn: https://www.linkedin.com/company/taste-and-tactics
• Taste & Tactics YouTube: https://www.youtube.com/@tasteandtactics
• Taste & Tactics Spotify: https://open.spotify.com/show/72Xgo0svsNOKkCdWQnaggM

👉🏼 Description:

Tune in as Snigdha talks about creating a brand new media company, being an outsider in tech, and how to utilize your unique founder point of view to create a brand everyone loves!

👉🏼 About the Guest:

Snigdha Sur is the founder and CEO at The Juggernaut, a Y Combinator and Precursor Ventures-backed media company telling smart South Asian stories and news. She has worked at McKinsey New York, in Bollywood, in media-focused venture capital/PE, in product/marketing at an Indian video streaming company, and in launch strategy for Reese Witherspoon's Hello Sunshine. She's also also advised BuzzFeed, Quartz, and Scroll.in and graduated from Harvard Business School as a Baker Scholar with an MBA and magna cum laude from Yale College in Economics and South Asian Studies.

👉🏼 About the Host:

Shriya Nevatia (50K+ followers on LI and X) has been building community for 12+ years for founders, investors, and builders around the world. She launched the On Deck Catalyst community for elite global young leaders, helped hundreds of women start angel investing at The Council Capital, and founded The Violet Society, a pre-accelerator for female & non-binary startup founders.

👉🏼 Timestamps:

• 00:00: Episode Highlight
• 00:32: Intro to Taste & Tactics
• 00:49: Intro to Snigdha Sur, founder and CEO of The Juggernaut
• 02:10: Finding the gap when building a media company
• 08:00: Being a founder with an atypical background
• 11:40: Entering YC when you don't fit the typical entrepreneur mold
• 14:51: How to choose your own, unique social media brand
• 18:57: How Snigdha marketed The Juggernaut on Instagram
• 22:20: Reel and carousel formatting secrets on Instagram
• 26:49: 2026 Instagram ins and outs
• 32:10: Expanding beyond just one social media channel
• 36:45: How personal taste can (and sometimes should!) take over data
• 39:47: Learnings and takeaways from the episode
• 42:24: Outro

👉🏼 Where to find Snigdha:

• Website: https://www.snigdhasur.com/
• LinkedIn: https://www.linkedin.com/in/snigdhasur/
• Instagram: https://www.instagram.com/snigdhasur/?hl=en
• X: https://x.com/snigdhasur?lang=en
• The Juggernaut - Website: https://www.jgnt.co/
• The Juggernaut - Instagram: https://www.instagram.com/_thejuggernaut/
• The Juggernaut - X: https://twitter.com/bethejuggernaut
• The Juggernaut - LinkedIn: https://www.linkedin.com/company/thejuggernaut
• The Juggernaut - YouTube: https://www.youtube.com/channel/UCP6qX7Ukp7M84bFJMHDuO-Q

👉🏼 Where to find Shriya:

• Twitter: https://x.com/shriyanevatia
• LinkedIn: https://www.linkedin.com/in/shriyanevatia/
• Taste & Tactics LinkedIn: https://www.linkedin.com/company/taste-and-tactics
• Taste & Tactics YouTube: https://www.youtube.com/@tasteandtactics
• Taste & Tactics Spotify: https://open.spotify.com/show/72Xgo0svsNOKkCdWQnaggM

👉🏼 Description:

Tune in as Ashwin talks about creating a category of healthy eating before it existed, telling customers about the tough decision to add meat to their plant-based service, and more!\

👉🏼 About the Guest:

Ashwin (Ash) is CEO & Co-Founder of Thistle, the tech-enabled organic meal delivery company focused on healthy, plant-based food to address health and climate concerns. Coming from a family of medical doctors, Ash brings a unique perspective to the business, utilizing his leadership to help the modern consumer invest in their own health and that of the planet. Ash and his wife, Shiri, were driven to found Thistle because two of the greatest challenges of our generation – our growing health crisis and the current climate emergency – pointed to a common solution: eating more plants and consuming less meat. Thistle aims to make eating healthy, plant-forward, and planet-friendly meals easy, with irresistible meals delivered directly to your door. He received his B.A. in Economics from Brown University and his JD from the University of Texas School of Law.

👉🏼 About the Host:

Shriya Nevatia (50K+ followers on LI and X) has been building community for 12+ years for founders, investors, and builders around the world. She launched the On Deck Catalyst community for elite global young leaders, helped hundreds of women start angel investing at The Council Capital, and founded The Violet Society, a pre-accelerator for female & non-binary startup founders.

👉🏼 Timestamps:

• 00:00: Episode Highlight
• 00:18: Intro to Taste & Tactics
• 00:32: Intro to Ashwin Cheriyan, co-founder and CEO of Thistle
• 02:43: How to choose the problem you want to solve
• 07:41: Choosing your audience and users
• 10:59: Being the first mover in a market, before the audience is ready
• 14:35: Why all-in-one products are important
• 16:35: How to roll out product changes and gauge customer needs
• 18:57: Catering to customers' stated (and unstated!) desires
• 25:00: Carving out a niche when the market doesn't even exist
• 29:10: How authenticity in marketing made Thistle's growth trajectory shoot up
• 33:23: How to make product decisions as a founder
• 37:47: How personal taste can (and sometimes should!) take over data
• 39:35: Learnings and takeaways from the episode
• 41:50: Outro

👉🏼 Where to find Ashwin:

• LinkedIn: https://www.linkedin.com/in/ashwin-cheriyan-3324137/
• Thistle - Website: https://www.thistle.co/
• Thistle - Instagram: https://instagram.com/thistleco
• Thistle - X: https://x.com/ThistleCo
• Thistle - LinkedIn: https://www.linkedin.com/company/thistle/

👉🏼 Where to find Shriya:

• Twitter: https://x.com/shriyanevatia
• LinkedIn: https://www.linkedin.com/in/shriyanevatia/
• Taste & Tactics Twitter: https://x.com/tasteandtactics
• Taste & Tactics Instagram: https://www.instagram.com/tasteandtactics/
• Taste & Tactics TikTok: https://www.tiktok.com/@tasteandtactics
• Taste & Tactics LinkedIn: https://www.linkedin.com/company/taste-and-tactics
• Taste & Tactics YouTube: https://www.youtube.com/@tasteandtactics
• Taste & Tactics Spotify: https://open.spotify.com/show/72Xgo0svsNOKkCdWQnaggM