If you're thinking about joining Tech for Non-Technical Founders, this episode is for you.

In this episode, I walk you through exactly what you'll be doing for the next 6 weeks—and where your app, platform, or marketplace will be by the end of February.

When you listen to this episode, you will learn:

• What "going from 0 to 1" actually means for your tech venture
• The million-dollar skill most founders skip (and why it costs them $100K+)
• Why talking to real users is harder than learning to code — and more important
• How the 1:1 coaching works with me and Rags Vadali (Instagram filters, YouTube Partner Program)
• The ROI math: why $2K now saves you $20K+ later

Enrollment closes Tuesday, January 20 at midnight ET.

Only 10 spots available.

Join Tech for Non-Technical Founders: techfornontechies.co/offer

Or book a call if you have questions.

Get 1:1 product coaching from Rags Vadali—the product leader who launched Instagram filters to 600 million people and the YouTube Partner program.

This is mentorship you'd normally only get at top accelerators like Techstars (for 6% of your equity) or at a top MBA program like Chicago Booth ($180K tuition).

You get it for $2,000.

If you're ready to stop thinking and start building, this is how you do it.

It is harder to raise funding as a non-technical founder as a non-technical one.

Some of this is silly stigma, but some of it is reasonable risk awareness.

Investors aren't worried that you can't code.

They are worried you'll burn through their money because you don't know how to get a tech product made - and they don't want you to learn on their dime.

I get that.

In this episode, I break down why non-technical founders face more skepticism in fundraising — and what actually changes the conversation.

In this episode, you will hear:

• Why investors don't care if you can code — and what they're actually judging instead
• How non-technical founders accidentally burn $100k+ before product-market fit (and how to avoid it)
• The fastest way to turn investor skepticism into confidence without pretending to be technical
• What a credible product and hiring plan looks like when you're asking for someone else's money

Resources from this Episode

FREE class: How to raise capital as a non-technical founder.

Join this class to learn:

• The system I used to raise $1 million from investors
• Mistakes non-technical founders make when fundraising & how to avoid them
• Key points you must include in your investment pitch if you're a non-technical founder

Sign up here: https://www.techfornontechies.co/capital

Follow and Review:

We'd love for you to follow us if you haven't yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We'd love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select "Ratings and Reviews" and "Write a Review" then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast.

Episode Credits

If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com Let them know we sent you.

For the full transcript, go to https://www.techfornontechies.co/blog/287-why-investors-fund-non-technical-founders-and-why-they-don-t

Even billion-dollar teams start simple first.

Rags Vadali's team at Meta gave small businesses in Brazil two phones—one red, one blue—and spent two months tracking every customer message in a spreadsheet.

No fancy tech. No code. Just analog data collection.

That experiment validated what became a $5 billion product.

In this episode, Rags explains why the hardest part of building a tech product has nothing to do with technology—and why non-technical founders who understand this have a massive advantage in 2026.

What you'll learn:

• Why Meta validated billion-dollar products with spreadsheets before writing code
• The difference between what to build (your job) and how to build it (AI's job)
• Why talking to customers beats "figuring it out" behind your computer
• Why 2026 is the best time in history for non-technical founders to start

If you're ready to stop overthinking and start building, this episode will show you exactly where to begin.

P.S. This January, Rags is joining Tech for Non-Technical Founders as a guest instructor.

If you want 1:1 coaching from someone who has launched products to 600 million people, enrollment opens January 13th. Details at the end of the episode.

Resources from this Episode

FREE class: From Business Owner to Tech Founder, without the $100,000 developer disaster

Join this class to learn:

• The 2-step framework to go from idea to scalable tech product
• Why smart business owners waste $100k+ on their first tech venture—and how to avoid it
• When AI helps vs. when it destroys products (and your ROI)

Sign up here: https://www.techfornontechies.co/january

Follow and Review:

We'd love for you to follow us if you haven't yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We'd love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select "Ratings and Reviews" and "Write a Review" then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast.

Episode Credits

If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com Let them know we sent you.

For the full transcript, go to https://www.techfornontechies.co/blog/286-lessons-from-meta-and-google-for-non-technical-founders-in-2026