In the final episode of 2025, Nate Turner and Kevin King were joined by Ryan Sargent of Ten Speed.

Content strategy is changing quickly as AI tools reshape how teams plan and produce work. This episode looks at what 2026 will bring for content leaders who are adapting to new levels of bandwidth, velocity, and expectations.

We talk about how platforms like AirOps and specialized LLMs influence content velocity and raise the pace for companies of all sizes. We also dig into how AI search rewards freshness even more than traditional search and what that means for planning, publishing, and keeping content relevant.

The conversation explores whether teams will try to separate content created for LLMs from content created for humans and why that separation may be harder to maintain than it sounds. We also examine how AI automation interacts with human bandwidth and how teams decide the best way to divide work across writers, editors, strategists, agencies, and freelancers.

We close with a look at the content formats and approaches that actually drive conversions in a world where discoverability and performance both matter. This episode gives content leaders a grounded view of how to evolve their strategy for the year ahead.

For more, visit www.tenspeed.io.

• (00:00:00) - B2B Content Strategy: 2026
• (00:01:20) - AI and Quality in the Market
• (00:03:55) - Is It Time to Double Down on Quality?
• (00:06:06) - V velocity and quality at Tech companies
• (00:10:20) - How To Automate Content Decay & Refresh
• (00:12:20) - Reasons for Frequent Content refreshes
• (00:14:33) - Content Strategy: Freshness and Consolidation
• (00:17:44) - Content for Humans and Robots
• (00:23:41) - How to Get Your Content to Sell
• (00:24:43) - Outourcing Content: The Right Stuff to Do
• (00:29:14) - How to Write Clear, Informational Content With AI
• (00:32:52) - ChatGPT and the Future of Algo Updates
• (00:34:22) - How to allocate bandwidth in the CMO
• (00:36:13) - Ways of driving conversion in the future
• (00:37:24) - What Ultimately Will Drive Conversions in 2026?
• (00:45:06) - How to Build a Content Marketing Success Story
• (00:48:03) - How to Build a Content Strategy?
• (00:52:47) - 10 Speed Sessions
• (00:53:47) - Democracy on TV

In this Ten Speed Session, we dig into the biggest question facing B2B marketing leaders as they plan for 2026:

If you could give one piece of advice to B2B marketing leaders heading into 2026, what would it be?

We pulled together perspectives from some of the smartest operators in the industry, and a few themes surfaced again and again. Speed beats perfection. Brand measurement needs to grow up. Automation should clear the way for bold creative ideas. The modern buyer expects more than recycled tactics. Generalists are becoming the new in-house power players. And above all: stop waiting for certainty.

In this conversation, Nate Turner and Kevin King synthesize guidance from leaders across Sprout Social, Ten Speed, Clearscope, 42 Agency, MKT1, and Growth Unhinged to build a clear picture of what actually matters going into 2026.

Whether you're navigating declining SEO traffic, figuring out how to stay visible in AI search, or trying to get your team to move faster, this episode will help you focus on what counts and ignore what doesn’t.

We cover:

• Why speed, agility, and imperfect execution will outperform polished plans
• The shift from vanity “brand = direct traffic” to real brand measurement
• Automation vs. alchemy: what to automate, what to pour creative energy into
• How the modern B2B buyer is changing and what that means for your playbooks
• Why generalists are becoming the in-house future (and how to hire around it)
• The importance of committing, executing, and avoiding analysis paralysis
• The GTM channels poised for real growth in 2026, including AI search

If you’re leading a marketing team, planning your 2026 strategy, or just trying to cut through the noise, this episode gives you the clarity and momentum heading into the new year.

Contributors:

Marino Fresch - https://www.linkedin.com/in/marinofresch/
Kamil Rextin - https://www.linkedin.com/in/kamilrextin/
Ryan Sargent - https://www.linkedin.com/in/ryan-sargent-5a455511a/
Bernard Huang - https://www.linkedin.com/in/bernardjhuang/
Kevin King - https://www.linkedin.com/in/kevin-king-marketer/
Emily Kramer - https://www.linkedin.com/in/emilykramer/
Nate Turner - https://www.linkedin.com/in/nateturner1/
Kyle Poyar - https://www.linkedin.com/in/kyle-poyar/

Growth Unhinged 2025 State of B2B GTM Report:
https://www.growthunhinged.com/p/2025-state-of-b2b-gtm-report

Nate Turner and Kevin King break down what is working now in organic growth: fresh ICP-focused TOFU, AIO structuring that earns AI answers, and product content that solves real problems.

They share proof from several of their clients to show how refreshes and data-backed assets drive LLM citations, brand demand, and qualified clicks. Plus, why core pages and tight technical SEO turn that visibility into pipeline.

• (00:00:00) - Why LLMs Work for B2B
• (00:00:34) - Top SEO Voices: What's Working, What's Not
• (00:01:43) - Top of Funnel Content
• (00:06:55) - "Driving Brand Visibility" in Search
• (00:08:51) - Have We Needed To Update Our Content?
• (00:09:53) - Top-of-Kinnel SEO Content
• (00:12:22) - On AI Overviews and Optimizing for
• (00:20:25) - Optimizing for LLMs: B2B Marketer Interview
• (00:21:55) - Top 10 Product Content Categories
• (00:24:32) - Project Management Content: The Future of AI
• (00:31:13) - AIOs: The role of content in business optimization
• (00:32:51) - Is Data-based Content Necessary for Authority Building?
• (00:35:44) - Citations and LLMs: The Key to Building Authority
• (00:39:27) - Core Pages and the future of them
• (00:45:12) - How to Win with Search Engine Optimization
• (00:45:56) - Core Pages
• (00:47:23) - How to Get Your Website Ranked by Google
• (00:50:32) - Top of Funnel and technical SEO
• (00:55:49) - Planning for the Future With Tenspeed IO