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Test. Learn. Grow.

Test. Learn. Grow.

Written by: Level Agency
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About this listen

Welcome to the Test. Learn. Grow. podcast! You'll get to hear from the Level team and other industry experts as we dive into the ever-evolving world of digital marketing.

Join us for radically candid conversations exploring the latest marketing trends, strategies, and tactics that drive success.

If you're ready to challenge the status quo and level up your marketing game, then you're in the right place. Tune in, and let's grow together.

© 2024 Level Agency Economics Leadership Management & Leadership Marketing Marketing & Sales
Episodes
  • Level and WebMechanix Join Forces

    Level and WebMechanix Join Forces
    May 15 2024

    Join us for a landmark episode of Test. Learn. Grow. as we discuss the merger of Level Agency and WebMechanix. Hear from Level CEO Patrick Patterson and WebMechanix co-founders Chris Mechanic and Arsham Mirshah about how their shared values and complementary strengths are poised to transform performance marketing.

    Explore the cultural synergy and future strategies that will enhance their client services and set new industry standards. A must-listen for insights into the power of strategic mergers in marketing.
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    47 mins
  • Going Beyond Enrollments to Sustainable Growth

    Going Beyond Enrollments to Sustainable Growth
    Jan 30 2024
    The enrollment cliff is looming for regional schools like the University of Akron. These institutions are among the most vulnerable, competing with big state schools for students and dwindling enrollments.

    Steve McKellips, Vice Provost of Enrollment Management has worked tirelessly to reverse that trend, analyzing finance, retention, affordability, student experience, and enrollments.

    Tune in to our conversation with an inspiring leader who is finding traction through revenue-focused enrollment management.

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    59 mins
  • CMO Insights on ABM Strategies for the New B2B Landscape

    CMO Insights on ABM Strategies for the New B2B Landscape
    Jan 17 2024

    With all the noise flooding today's B2B sales channels, even the savviest marketing teams struggle to connect with their best-fit accounts. Tune into this episode of Test. Learn. Grow to hear from our CMO guests on how Account-based Marketing (ABM) allows businesses to get more targeted in how they engage their dream accounts. By coordinating marketing and sales teams to focus on the accounts that matter most, companies can have more relevant and impactful connections. Taking an ABM approach has helped streamline processes, boost efficiency, and build stronger relationships between company and customer.

    ABM is a process that takes time to pay dividends. Hear how to get organizational buy-in and manage long sales cycles while you wait for revenue to follow. Our guests share tips to refine your ABM approach. You’ll understand how to measure results and effectively connect marketing activities to pipeline impact.

    Make your ABM strategy more than just tech. Coordinate your outreach to bring those key accounts into your fold.

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    50 mins
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