Surprise! In the midst of the busiest season in retail, Beth and Marilla return to the Red Room Studio for a bonus holiday podcast. There's a little Today in Retail, some reflection on the season, and a whole lot of TYFU.

Please share Thank You for Understanding (TYFU) with your friends and be sure to subscribe for future episodes and rate and review us on your favorite podcast platform.

Contact us and share YOUR story at tyfupod.com.

Follow us on Instagram @tyfupod.

Like us on Facebook.

The end of our third season is here. As we look back on our 55th (!!!) episode of TYFU, we're feeling one emotion stronger than others. Gratitude. This week, Beth and Marilla reflect on the things they are grateful for as they head into the choas of the holiday season in retail, but not before Marilla shares an epic Today in Retail.

Please share Thank You for Understanding (TYFU) with your friends and be sure to subscribe for future episodes and rate and review us on your favorite podcast platform.

Contact us and share YOUR story at tyfupod.com.

Follow us on Instagram @tyfupod.

Like us on Facebook.

We've talked a lot about branding over the years. Marilla created one brand and then, unexpectedly, another. Beth's been thinking a lot about branding lately. This week, Kyle Knobel (who incidentally creates all of TYFU's great graphics) joins Beth and Marilla for a talk about what we mean by "brand" and how small details make a big difference.

Would anybody like a New Coke?

Please share Thank You for Understanding (TYFU) with your friends and be sure to subscribe for future episodes and rate and review us on your favorite podcast platform.

Contact us and share YOUR story at tyfupod.com.

Follow us on Instagram @tyfupod.

Like us on Facebook.

Please share Thank You for Understanding (TYFU) with your friends and be sure to subscribe for future episodes and rate and review us on your favorite podcast platform.

Contact us and share YOUR story at tyfupod.com.

Follow us on Instagram @tyfupod.

Like us on Facebook.

Some business owners are fearful of taking on debt. Others take a more "devil-may-care" approach to borrowing money. In this episode, Michael Scaglione of Finger Lakes Federal Credit Union talks to Beth and Marilla about good debt vs bad, how to know the difference, and how to use debt as a tool for growing small businesses rather than as a life raft for rescuing them.

Please share Thank You for Understanding (TYFU) with your friends and be sure to subscribe for future episodes and rate and review us on your favorite podcast platform.

Contact us and share YOUR story at tyfupod.com.

Follow us on Instagram @tyfupod.

Like us on Facebook.

We all agree that it takes a certain type of person to succeed in small business, but do we all agree on what type of person that is? This week, Beth and Marilla consider the essential personality characteristics shared by different kinds of micro business owners.

Please share Thank You for Understanding (TYFU) with your friends and be sure to subscribe for future episodes and rate and review us on your favorite podcast platform.

Contact us and share YOUR story at tyfupod.com.

Follow us on Instagram @tyfupod.

Like us on Facebook.

We are encouraged by how many listeners contact us to say TYFU makes them feel less alone as a small business owner. We are all in this together and want each and every one of us to succeed. Well, except for that one place down the street. We're going to bury that place! This week Beth and Marilla talk about their experiences with competition, healthy and...otherwise.

Please share Thank You for Understanding (TYFU) with your friends and be sure to subscribe for future episodes and rate and review us on your favorite podcast platform.

Contact us and share YOUR story at tyfupod.com.

Follow us on Instagram @tyfupod.

Like us on Facebook.

We've talked about knowing when it's time to walk away from a business. Handing that business off to somebody else, particularly family, is a whole different matter. This week, Sarah Eighmey from one of our favorite wineries, Anthony Road, joins Beth and Marilla to talk about passing a business from generation to generation.

Please share Thank You for Understanding (TYFU) with your friends and be sure to subscribe for future episodes and rate and review us on your favorite podcast platform.

Contact us and share YOUR story at tyfupod.com.

Follow us on Instagram @tyfupod.

Like us on Facebook.