Get the Value Creation Blueprint that shows you the exact levers that drive growth and valuation:

https://brianhoppe.com/blueprint/

Welcome back to the $10 Million MSP Podcast!

In this episode, Brian Hoppe sits down with Serge Bukhar, founder and CEO of Atlas Technica, to break down what really drives scale in an MSP.

Serge shares how Atlas grew from zero to a global team without acquisitions or outside capital, why people and service are the real “secret sauce,” and how vertical focus, process discipline, and reputation-led growth shaped the business. They also get into building a culture that retains talent, why most MSPs struggle with churn, and what Serge sees coming next for the industry.

Episode Highlights:

(0:00) - Introduction

(1:09) - Episode open

(1:35) - What most MSP misunderstand about scaling

(3:56) - Serge’s journey and background

(6:01) - Verticalization, is it the secret to success?

(9:49) - Pricing services

(12:39) - Obsessing over your people

(15:49) - Growing within vs. hiring from the outside

(19:18) - What makes Atlas Technica different

(25:55) - Retaining your culture

(27:33) - Diving into the sales engine

34:35 - Being ‘process-driven’

41:03 - “What matters is what is written”

43:37 - The real trouble with creating a system

45:14 - Big shifts Serge made as a leader

51:30 - What’s coming in the next 5 years

55:26 - The biggest mistake Serge made as a leader

57:12 - What every MSP should know

58:41 - Wrap-up

Connect with Brian Hoppe

https://brianhoppe.com/

linkedin.com/in/brianhoppe

Like Our Guest? Check out more on Serge Bukhar

https://www.atlastechnica.com/

linkedin.com/in/sbukhar

Get the Value Creation Blueprint that shows you the exact levers that drive growth and valuation:

https://brianhoppe.com/blueprint

Private equity is one of the biggest flashpoints in the MSP world: some welcome it, others dread it.

Today’s guest offers a perspective that’s less emotional and more practical. Brian sits down with Jake Levine, CEO of Robo, an MSP that’s grown from nearly $10M in revenue at acquisition to an expected $23M this year.

Jake has worked with private equity his entire career, first getting hooked on the challenge in grad school, then joining NextGen Growth Partners and never looking back.

Jake shares how he first got introduced to the MSP space, what truly sparked his interest in PE, and the real differences between running a founder-led company and a private equity–backed one. From discipline and execution to leadership traits and inevitable tradeoffs, this conversation lays out the pros, cons, and misconceptions so you can decide what actually fits your business.

Whether you’re PE-backed, PE-curious, or firmly opposed, you’ll walk away with a clearer lens for what it takes to win under either model.

Episode Highlights:

0:00 - Introduction

1:06 - Episode open

1:33 - What it takes to run a PE-backed MSP

5:58 - The difference in decision-making

8:25 - Jake’s story

17:07 - Where is Robo at today?

20:05 - The reality of being a CEO

25:54 - Building credibility (w/ an already established team)

29:44 - Tensions between an owner and private equity

33:32 - “Healthy tension”

37:48 - “How has your leadership grown?”

41:37 - The ‘squishy’ concepts and replacing yourself

45:17 - Biggest mistake Jake has made as a CEO

50:04 - Rapid fire

56:23 - Episode wrap-up

Connect with Brian Hoppe

https://brianhoppe.com/

linkedin.com/in/brianhoppe

Like Our Guest? Check out more on Jake Levine

Jake@robo.net

https://www.linkedin.com/in/jacob-levine-85999720/

Get the Value Creation Blueprint that shows you the exact levers that drive growth and valuation:

https://brianhoppe.com/podcast/

Welcome back to the $10 Million MSP Podcast — in this episode, Brian sits down with Bill Tyndall, Founder & CEO of Tynrose and Techvera (and former co-founder of Electric AI, one of the earliest pioneers of IT-as-a-Service).

Bill brings a rare perspective across the MSP world: operator, acquirer, investor, and builder, shaped by hundreds of conversations with MSP owners and firsthand experience scaling companies with automation and systems.

Bill and Brian unpack what it takes to scale the right way, including:

1. The mindset and culture signals that tell you a founder “gets it”
2. Why internal cybersecurity is the MSP industry’s biggest blind spot
3. How “artificial capacity constraints” silently crush margins
4. Why your “best client” might actually be your worst and how gross margin by client reveals the truth
5. The leadership shifts required at scale: communication systems, accountability, and protecting your mental health as the org grows

Bill also shares the personal side of entrepreneurship, including the myth that money equals happiness, and why coaches, therapists, and boundaries aren’t optional if you want to build something big without burning out.

If you’re building toward $10M (or beyond) and want a behind-the-scenes look at growth, M&A, operational leverage, and where the industry is actually going, this episode will challenge the way you think.

0:00 - Introduction

1:17 - Episode open

1:39 - What Bill has learned about MSP owners

4:48 - Bill’s journey and how he got to this space

16:52 - Traits of savvy MSP owners

19:38 - What Bill looks for in owners

23:54 - Bill’s red flags

28:55 - Post-acquisition, what Bill looks to align or fix

33:44 - Bill’s biggest shift he’s made as a leader

37:19 - Mental-health, well-being and the power of coaches

42:40 - Where Bill sees the industry heading

46:31 - Rapid fire

51:04 - Episode wrap-up

Connect with Brian Hoppe

https://brianhoppe.com/

linkedin.com/in/brianhoppe

Like Our Guest? Check out more on Bill Tyndall

linkedin.com/in/bill-tyndall