What story archetype are you living?

In this episode, I sit down with marketer Ben Anderson to explore the 12 foundational character archetypes developed by Joseph Campbell and Carl Jung, and how they shape not just movies, but our lives.

Most people know the Hero’s Journey.

Very few understand the archetypes behind it.

We talk about:
➤ The 12 core archetypes that show up in every timeless story
➤ The difference between your resting story and your aspirational story
➤ Why brands fail when they tell the wrong story
➤ How culture swings like a pendulum between archetypes
➤ Why I stopped telling a “success” story and leaned into the Creator

Ben shares how he went from being publicly called the worst marketer in his class…

to managing marketing for two of the fastest-growing companies in Utah, all because he learned how to see story correctly.

But this episode isn’t about marketing.

It’s about understanding.

Story is the lens through which you see the world.

And when you learn someone’s story you connect with them in a way that isn’t transactional.

Follow Ben:
➤ https://www.linkedin.com/in/ben--anderson/

Follow Jacob:
➤ https://www.linkedin.com/in/jacob-christensen-b0701027b/
➤ https://www.instagram.com/filmdudejacob/?igsh=MW15NHFhMTJudmZzdQ%3D%3D&utm_source=qr#

Follow the podcast for more conversations like this:
➤ https://www.instagram.com/successisamythpod/?igsh=MThhNXJmcWVvazB0aQ%3D%3D#