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The 121

The 121

Written by: Shad Watson
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About this listen

Real conversations. Strategic exposure. Business made human.
The 121 is a 20–30 minute video podcast intensive where business owners sit down for a focused, story-driven conversation. Inspired by the one-to-one meeting format, each episode explores what makes them different, the challenges their clients face, and how they create meaningful impact through the work they do.

It’s not just about what they do. It’s about why it matters.

Produced by Assertive Media. Designed to make waves.

© 2026 The 121
Economics
Episodes
  • The 121 Podcast Ep4 James Dodge | Nichols Crowder
    Jan 20 2026

    In Episode 4 of The 121 Podcast, host Shad Watson sits down with James from Nichols Crowder for a fun, insightful, and highly practical conversation that lifts the curtain on the world of commercial real estate. James shares valuable insights for buyers, investors, and business owners, drawing from his journey in the industry and his experience as a director who’s built trust through honesty, listening well, and genuinely loving the work he does. They also unpack what’s driven Nichols Crowder’s success in BNI, the importance of relationships, and how giving back through charitable initiatives has helped shape their reputation as a respected authority in the commercial property space.

    This episode was filmed at the Assertive Media Video Podcast Studio, available for hire and offering full production, producer support, strategy, and guidance — an end-to-end experience designed to help experts share their message clearly and create content that gets real results.

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    27 mins
  • The 121 Podcast Ep3 Felicity Sloan | Property Manager Plus
    Jan 15 2026

    In this fun and insightful episode of The 121 Podcast, host Shad Watson sits down with Felicity Sloan from Property Manager Plus, a property manager who truly knows how to think three steps ahead. With years of hands-on experience, Felicity shares how strong negotiation skills, calm problem-solving, and clear communication can turn even the trickiest situations into win-wins for landlords and tenants alike, unpacking what really goes on behind the scenes of property management in a lively, practical conversation.

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    20 mins
  • The 121 Podcast Ep2 Darren Nash | LockCorp Locksmiths - Going the Extra Mile
    Nov 27 2025

    When you lock up at night, do you really know how secure your home or business is? In this episode, we sit down with Darren Nash from LockCorp Locksmiths, a man who takes everyday security to heroic levels.

    From protecting families and small businesses, to building strong partnerships through LockCorp, Darren shares what it means to be the hero behind the key. We also dive into how BNI helped grow his network and reputation and the simple steps everyone can take to keep what matters most safe.

    Watch now and discover the mindset of a modern-day locksmith, part craftsman, part problem-solver, part superhero.

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    34 mins
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