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The 255 - Business Made Easy

The 255 - Business Made Easy

Written by: Arnold Shields
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About this listen

The 255 is a business framework to help you make better business decisions, be more profitable and make business easy to understand.


© 2025 Arnold Shields
Economics
Episodes
  • #7: The Margin that Matters - Contribution Margin
    Jan 22 2025

    In this episode, Arnold Shields dives into the often-overlooked key to profitability: contribution margin.

    Learn how understanding this metric can help you make smarter decisions, identify inefficiencies, and drive your business toward sustainable growth.

    Whether you’re scaling up or streamlining, this episode will show you why contribution margin is the secret weapon for a thriving bottom line.

    Don’t miss it!

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    30 mins
  • #6 - Maximising Every Sale with Average Dollar Sale
    Jan 11 2025

    The average dollar sale is one of the most powerful revenue drivers in your business

    It’s a simple metric with massive impact.

    Discover the secrets to maximising every customer transaction in this episode all about the Average Dollar Sale.

    Listen as Arnold Shields dives into practical strategies like upselling, cross-selling, and bundling to increase revenue without chasing new customers.

    Learn how small changes in your approach can lead to big financial wins and create a more profitable business model.

    Tune in to unlock the tools you need to make every sale count!

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    18 mins
  • #5 - Boosting Your Conversion Rate
    Dec 11 2024

    In Episode 5 of The 255, Arnold Shields' breaks down the power of conversion rates—what they mean, why they matter, and how to optimize them.

    Learn actionable strategies to turn more leads into paying customers, reduce friction in the sales process, and maximize your revenue.

    Whether you’re in eCommerce, service-based businesses, or anything in between, this episode is packed with insights to help you convert smarter and grow faster!

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    18 mins
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