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In today's episode of The Lucy Gernon Show, I'm joined by business coach, certified StoryBrand expert, and Ireland’s leading neuromarketer Deirdre Martin to unpack what it really takes to build a standout personal brand that commands authority, trust and influence.

This episode isn’t just about logo or visuals.

It’s about how you position yourself, how you walk into a room, how you communicate your value, and ultimately how you build authority, command respect and influence as a female leader or entrepreneur.

Tune in to discover:

• What a true brand is (and why it’s far more than a logo or visuals)
• The concept of disruptive branding and how to stand out
• How neuromarketing influences decision-making behaviours
• The psychology behind building unshakeable authority and influence
• How to craft messaging that connects emotionally and converts effectively
• The biggest mistakes women make when trying to attract opportunities, build a brand and command respect

👉 Connect with Deirdre Martin on Instagram, LinkedIn and on https://www.deirdremartin.ie/

Resources mentioned:

👉 Learn more about 3SIXTY Leaders Club: https://3sixtyleadersclub.com/?utm_source=lucy_podcast&utm_medium=podcast&utm_campaign=s1e5

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"I love Lucy’s podcast, it’s so useful."

This helps me support more women -- just like you -- move towards achieving their leadership career goals faster. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

*Recorded at Ampifi Podcast Studio, Carlow. Whether you’re a podcaster, business, or influencer, Ampifi helps you turn ideas into podcasts, voiceovers, and branded content that actually sounds like you. Find us at https://ampifi.ie/

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In today's episode of The Lucy Gernon Show, I am joined by award-winning interior designer Emma Butler, founder of White Meadow Interiors and Relocate Ireland, to unpack what it really takes to go from self-doubt to building a thriving, recognised business.

This is not just a conversation about interiors.

It’s about courage and backing yourself even when it makes no logical sense.

Tune in to discover:

• How Emma overcame imposter syndrome and finally backed herself
• The mindset shifts that helped her go from self-doubt to award-winning success
• How authenticity strengthens your executive presence and attracts the right opportunities
• Practical interior design tips to create a home that supports your energy and wellbeing
• The importance of community and surrounding yourself with people who lift you up

Guest Information

👉 Connect with Enya Martin on TikTok, Instagram, Facebook

Resources mentioned:

👉 Learn more about 3SIXTY Leaders Club: https://3sixtyleadersclub.com/?utm_source=lucy_podcast&utm_medium=podcast&utm_campaign=s1e4

Enjoyed the episode?

Don’t keep it to yourself!

Hit follow, leave a review, and tell your friends about the Lucy Gernon Show

Rate, Review, & Follow on Apple Podcasts

"I love Lucy’s podcast, it’s so useful."

This helps me support more women -- just like you -- move towards achieving their leadership career goals faster. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

*Recorded at Ampifi Podcast Studio, Carlow. Whether you’re a podcaster, business, or influencer, Ampifi helps you turn ideas into podcasts, voiceovers, and branded content that actually sounds like you. Find us at https://ampifi.ie/

Send us Fan Mail

In this episode of The Lucy Gernon Show, I am joined by fellow executive coach and close friend Katy McFee for a real, unfiltered conversation about life behind the scenes of high achievement.

This isn’t your typical leadership episode filled with polished frameworks and perfect strategies.

This is the conversation women in leadership actually need.

From navigating ambition, burnout, ADHD, and self-worth… to the invisible pressure of “having it all”, Katy and I pull back the curtain on what it really takes to build a successful career or business without losing yourself in the process.

If you’ve ever felt like you’re doing everything “right” but still feel stretched, overwhelmed, or like you’re on a hamster wheel… this episode will feel like a deep exhale.

Tune in to discover:

• Why high-achieving women often struggle to follow their own advice
• The hidden downside of perfectionism and the “hyper-achiever” mindset
• The real reason burnout happens even when you love your career
• Understanding ADHD and Its Impact
• Why success without self-care is no longer sustainable for women in leadership
• The power of female support networks in navigating leadership and life

Guest information

👉 Connect with Katy McFee on Instagram, LinkedIn and on insightstoactioncc.com

Resources mentioned:

👉 Learn more about 3SIXTY Leaders Club: https://3sixtyleadersclub.com/?utm_source=lucy_podcast&utm_medium=podcast&utm_campaign=s13

Enjoyed the episode?

Don’t keep it to yourself!

Hit follow, leave a review, and tell your friends about the Lucy Gernon Show

Rate, Review, & Follow on Apple Podcasts

"I love Lucy’s podcast, it’s so useful."

This helps me support more women -- just like you -- move towards achieving their leadership career goals faster. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!