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The 7 Hats

The 7 Hats

Written by: Yuval Selik
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 Welcome to a realm where audacity, innovation, and bold dreams reign supreme! Entrepreneurs, that daring 1%, who dare to dream bigger, do more, and believe beyond the norm. They're the ones who hunger for a chance to leave a lasting IMPACT on the world and touch lives around them. But the quest to make a mark often throws up a tough question - how to find the perfect equilibrium between personal growth and enterprise development? Here's where "The 7 Hats" steps in. "The 7 Hats" is your weekly shot of inspiration, designed to help you, the passionate entrepreneur, master the art of balancing seven crucial spheres of life. It is an exciting journey that promises to lead you to the IMPACT you're yearning for and the satisfaction you perhaps didn't even realize you were missing. Yuval Selik, your guide on this journey, is a battle-hardened entrepreneur himself with a track record of creating two successful ventures in the buzzing arenas of CPG and Tech. He's tasted the bitter pill of failure, survived the crushing pressure, and emerged triumphant. He's been in the exhausting rat race, felt the burnout, hit rock bottom, and then found his way to the top again. His tale is a testament to resilience and reinvention. "The 7 Hats" is an exhilarating blend of enlightening interviews, special co-hosts, and soul-stirring solo shows, all guaranteed to leave you with priceless nuggets of wisdom that you simply cannot afford to miss. We're going to navigate this thrilling voyage together, and along the way, we'll redefine what it means to be successful, and above all, fulfilled. So what are you waiting for? Smash that subscribe button and prepare to transform your life with "The 7 Hats". Join us in this adventure, and let's make an IMPACT together!© 2021 Careers Economics Leadership Management & Leadership Personal Success
Episodes
  • Behind the Shelves: Wade Yenny's Journey in Consumer Packaged Goods

    Behind the Shelves: Wade Yenny's Journey in Consumer Packaged Goods
    Jun 27 2024

    In this episode of the Seven Hats Podcast, we sit down with Wade Yenny, an industry expert in Consumer Packaged Goods (CPG), to discuss effective strategies for getting and maintaining products on retail shelves. Wade emphasizes the importance of thorough research and relationship-building between founders and category managers. He shares personal stories from his career, highlighting the resilience and adaptability needed to succeed in high-pressure roles. Additionally, Wade delves into the significance of mental health and work-life balance for long-term professional and personal success. Tune in for valuable insights and inspiring anecdotes from Wade's journey in the CPG world.

    LinkedIn - https://www.linkedin.com/in/wadeyenny/

    Apple Podcast (CPG Vibes) - https://podcasts.apple.com/in/podcast/cpg-vibes/id1606039290

    00:00 Introduction to Effective Sales Strategies

    00:52 Welcome to The Seven Hats Podcast

    01:39 Meet Wade Yenny: CPG Industry Expert

    04:15 Wade's Early Life and Influences

    08:47 Journey into the CPG World

    15:06 The Role and Challenges of a Buyer

    18:48 Building Successful Brand Relationships

    26:21 Navigating Trade Spend and Growth

    36:18 Empowering Your Team

    37:13 Leadership Lessons

    37:42 Promoting Your Replacement

    38:10 Switching Gears to Mental Health

    39:36 Balancing Work and Personal Life

    44:00 The LinkedIn Journey

    48:54 Starting CPG Vibes

    52:17 Embracing the Unknown

    01:03:28 Final Thoughts and Takeaways
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    1 hr and 6 mins
  • Defying the Odds: The path from Visionary to CPG Industry Disruptor - Richard Laver

    Defying the Odds: The path from Visionary to CPG Industry Disruptor - Richard Laver
    May 2 2024

    Welcome, 7 Hatters! Today, get ready to dive into the captivating journey of Richard Laver, an audacious entrepreneur and branding trailblazer, as we delve into hats 1, 3, and 4: the soul, servant, and the entrepreneur.

    Join us as we peel back the layers of Richard's extraordinary voyage from a determined innovator to a disruptor in the beverage industry.

    Richard's upbringing was one of resilience, shaped by his early experiences and relentless pursuit of innovation. Encouraged by his family to think outside the box, Richard's entrepreneurial spirit took flight, leading him to embark on his first venture at 12. Despite the challenges inherent in the entrepreneurial world, Richard's steadfast determination and acute understanding of consumer needs propelled him forward.

    However, Richard's journey was marked by a pivotal moment when he survived a plane crash, a harrowing experience that instilled in him a pro found appreciation for life and an unwavering drive to make an impact.

    Yet, Richard's path was not without its obstacles. From navigating the complexities of the CPG beverage market to challenging industry norms, each hurdle became a stepping stone toward greater success. His story is a testament to perseverance, adaptability, and the unwavering pursuit of his vision.

    Today, as the founder of Lucky Fuck, Richard has revolutionized the energy drink industry, carving out a unique space in a crowded market. Beyond his business accomplishments, Richard is committed to inspiring others, sharing his expertise, and mentoring aspiring entrepreneurs to reach new heights in the beverage industry.

    Welcome, 7 Hatters! Today, get ready to dive into the captivating journey of Richard Laver, an audacious entrepreneur and branding trailblazer, as we delve into hats 1, 3, and 4: the soul, servant, and the entrepreneur.

    Join us as we peel back the layers of Richard's extraordinary voyage from a determined innovator to a disruptor in the beverage industry.

    Richard's upbringing was one of resilience, shaped by his early experiences and relentless pursuit of innovation. Encouraged by his family to think outside the box, Richard's entrepreneurial spirit took flight, leading him to embark on his first venture at 12. Despite the challenges inherent in the entrepreneurial world, Richard's steadfast determination and acute understanding of consumer needs propelled him forward.

    However, Richard's journey was marked by a pivotal moment when he survived a plane crash, a harrowing experience that instilled in him a pro found appreciation for life and an unwavering drive to make an impact.

    Yet, Richard's path was not without its obstacles. From navigating the complexities of the CPG beverage market to challenging industry norms, each hurdle became a stepping stone toward greater success. His story is a testament to perseverance, adaptability, and the unwavering pursuit of his vision.

    Today, as the founder of Lucky Fuck, Richard has revolutionized the energy drink industry, carving out a unique space in a crowded market. Beyond his business accomplishments, Richard is committed to inspiring others, sharing his expertise, and mentoring aspiring entrepreneurs to reach new heights in the beverage industry.

    So, if you're ready for a dose of resilience and innovation, eager to learn from a seasoned entrepreneur, or fascinated by the evolution of the beverage market, join me in extending a warm welcome to Richard on the seven hats.

    -------------------------

    Visit https://www.the7hats.com/ for more information and more shows.

    Richard on LinkedIn: https://www.linkedin.com/in/richard-laver-38268616/

    Richard's Website: https://www.luckybevco.com/

    My Bio & Links: https://sleek.bio/yuvalselik

    SUBSCRIBE AND REVIEW...

    Want to be the first to know when new episodes are released? Please subscribe and leave a review!

    Subscribes and podcast reviews are pretty darn important to iTunes, and the more reviews we receive, the more likely we'll be able to get The 7 Hats message in front of more people (It's all about the iTunes algorithms)

    I'd be extremely grateful if you left a review letting me know your favorite part of the show or episode :)
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    49 mins
  • From Creative Child to Ad Maestro: Aleric Heck's Journey to Digital Marketing Mastery

    From Creative Child to Ad Maestro: Aleric Heck's Journey to Digital Marketing Mastery
    Apr 4 2024
    Welcome, 7 Hatters! Today, we embark on an enthralling journey through the digital landscape with Aleric Heck, a visionary entrepreneur and YouTube marketing maestro, as we explore hats 3 and 4, the servant and the entrepreneur, and uncover the layers of Aleric's remarkable journey from a creative child to a digital advertising pioneer.Aleric's early life was a canvas of creativity, supported by his family's encouragement to explore and innovate. This nurturing environment was the bedrock of his entrepreneurial spirit, guiding him to launch his first venture, a YouTube channel, at the tender age of 12. Despite facing the inherent challenges of digital entrepreneurship, Aleric's unwavering determination and sharp insight into the evolving digital world... propelled him forward.Aleric's path wasn't without its hurdles, though. From navigating the complexities of the digital marketing space to mastering the intricacies of YouTube advertising, each challenge was a stepping stone to greater understanding and success. His journey is a powerful narrative of innovation, adaptation, and relentless pursuit of excellence.Now, as the founder of AdOutreach, Aleric has revolutionized how businesses leverage YouTube for marketing, transforming the digital advertising space. Beyond his business achievements, Aleric is dedicated to empowering others, sharing his knowledge, and mentoring aspiring entrepreneurs to harness the power of digital media.So, if you've seen Aleric everywhere as I did for the past few years, and you're intrigued by the potential of YouTube marketing, eager to learn from a digital pioneer, or inspired by stories of resilience and innovation, let's warmly welcome Aleric Heck to the seven hats...TakeawaysCreativity as a Catalyst: Aleric's journey underscores the importance of nurturing creativity from a young age, demonstrating how early interests can evolve into successful entrepreneurial ventures.Understanding the Medium: Mastery of YouTube marketing requires a deep understanding of the platform's mechanics and the ability to adapt to its evolving nature.Entrepreneurial Resilience: Success in entrepreneurship is not linear; it's filled with wins and learning lessons that collectively drive growth.Impact Beyond Profit: True success extends beyond financial gains to the positive impacts on clients' lives and communities.Adaptability and Learning: The digital landscape is ever-changing, and learning from experiences and adapting strategies is crucial for sustained success.Chapters:Chapter 1: Introduction to Aleric [00:00:00]Overview of Aleric's renown in digital marketing on YouTube.Early exposure to creativity and entrepreneurship.Chapter 2: The Creative Foundations [00:03:00]Upbringing in Massachusetts and family's role in nurturing creativity.From childhood interests to the lemonade stand story.Chapter 3: The YouTube Beginnings [00:08:00]Impact of restrictions on TV and games on creativity.Early video production and receiving Adobe Creative Suite.Chapter 4: Pioneering on YouTube [00:13:00]Early adoption of YouTube and creation of AppFind.Challenges and successes of growing a YouTube channel.Chapter 5: Leveraging YouTube for Business [00:18:00]Evolution of AppFind and shift towards YouTube marketing.Understanding profit versus revenue.Chapter 6: The Entrepreneurial Mindset [00:23:00]Lessons from operating a lemonade stand to a YouTube channel.Family influence on business acumen.Chapter 7: Expanding Horizons [00:28:00]Transition to YouTube advertising and founding of AdOutreach.Learning from successes and failures.Chapter 8: The Essence of Success [00:33:00]Reflections on success, impact, and creating value.Evolving understanding of success.Chapter 9: Overcoming Challenges [00:38:00]Trials faced during AdOutreach's growth and derived lessons.Importance of resilience and continuous learning.Chapter 10: The Future of YouTube Marketing [00:43:00]Predictions for digital marketing and YouTube's role.Role of AI and machine learning in content creation and advertising.Chapter 11: Final Thoughts and Advice [00:48:00]Advice to aspiring entrepreneurs and content creators.Pursuit of passion, persistence, and perpetual learning.-------------------------Visit https://www.the7hats.com/ for more information and more shows.Aleric on LinkedIn: https://www.linkedin.com/in/alericheck/Aleric's Website: https://adoutreach.com/Special Gift: adoutreach.com/giftMy Bio & Links: https://sleek.bio/yuvalselikSUBSCRIBE AND REVIEW...Want to be the first to know when new episodes are released? Please subscribe and leave a review!Subscribes and podcast reviews are pretty darn important to iTunes, and the more reviews we receive, the more likely we'll be able to get The 7 Hats message in front of more people (It's all about the iTunes algorithms)I'd be extremely grateful if you left a review letting me know your favorite part of the show or episode :)
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    1 hr and 9 mins
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