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The 90-Day Spring Sprint for Title Agencies

The 90-Day Spring Sprint for Title Agencies

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About this listen

January and February feel quiet in the title industry. Closings slow down. Calendars look light. It's tempting to coast. But in this episode, Crosby and Zina challenge that mindset completely. Winter isn't downtime; it's separation season. Revenue is a lagging indicator, and the deals you close in April are a reflection of what you built in February.

This deep dive unpacks a three-phase framework called the 90-Day Spring Sprint, a practical roadmap for turning slow months into strategic advantage. From AI-powered CRM segmentation to personalized outreach, fraud-focused authority content, and automated workflows, this episode is a blueprint for reps and agency owners who want to enter spring positioned, not panicked.

What you'll learn from this episode

  • 3 phases of the 90-Day Spring Sprint
  • AI tools that can segment your CRM and surface real market intelligence
  • What kills momentum, and what value-first outreach looks like
  • How to build authority before contracts spike
  • Why hustle isn't the true competitive advantage in 2026

Resources mentioned in this episode

  • ChatGPT
  • Perplexity AI
  • Claude
  • Canva AI
  • Loom
  • Descript
  • Zapier
  • Apollo
  • Clay

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