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In this episode, we unpack real data from a local AI search study and answer a big question: how do you actually become the brand that AI recommends?

Using the competitive landscape for “Chesterfield personal injury lawyer” as a live case study, we look at how Google’s Local Pack, organic rankings, and Google AI Mode relate to each other, and what that means for your local SEO and AEO strategy.

You will see why some firms show up everywhere, why directories keep winning, and why “ranking on AI” is really about brand visibility across many retrieval sources, not just your website.

In this episode, you will learn:

• How local rankings in Google correlate with visibility in Google AI Mode
• Why legal and local directories are some of the most important retrieval sources for AI answers
• A simple 3 step playbook for local AI search: Local Pack, directories, and reviews
• How to think about citations as the raw material that AI uses to form brand recommendations
• What “query fan out” is and why your own prompts are a terrible way to track AI visibility
• How to shift your mindset from “ranking pages” to “earning recommendations” inside AI chat products

If you run an agency or local business and want to win in the age of AI answers, this episode will give you a clear, practical roadmap for what to do next.