The AI Strategy Agencies Should Build Now
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The AI Strategy Agencies Should Build Now
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About this listen
Anne Green sits down with Aaron Kwittken, Partner and Global Head of AI + Innovation at FGS Global, to trace arc from agency builder to SaaS pioneer to enterprise AI operator. Aaron breaks down why the agentic revolution changes the game, how multi-model systems and “second screen” workflows reduce friction, and why adoption velocity matter more than the tech itself. They get practical about what is make-or-break in 2026from moving beyond hourly pricing to outcomes, to procurement pressure in-house agency. The conversation closes on what must stay human, where AI can accelerate the work, and how leaders can build the operating system for modern communications.
In this episode:
- Why agentic workflows and second screen habits unlock real ROI
- The agency business model reset, from hours and outputs to outcomes
- How to build an AI stack that is multi-model, governed, and client-ready
- What still requires human judgment, especially crisis, counsel, and trust-building
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