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The ARCitect Sessions

The ARCitect Sessions

Written by: Summer H.
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About this listen

The ARCitect Sessions is a strategy podcast for founders in aesthetics, wellness, and personal development. We’ll talk through your positioning and offers, your content and visibility, and the systems that make the whole thing run without you holding it together 24/7. Sometimes it’s a teardown, sometimes it’s a deep dive—always practical.

© 2026 The ARCitect Sessions Economics Leadership Management Management & Leadership Marketing Marketing & Sales
Episodes
  • The Split That's Slowly Killing Your Business

    The Split That's Slowly Killing Your Business
    Jan 2 2026

    There's a conversation happening inside every founder's head that never makes it into their sales calls. While they're saying all the "right" things about their business, there's another voice quietly going, "But that's not really why I do this work."

    In this episode, I'm talking about the split that's fragmenting so many of us: the part that wants to be strategic and the part that knows things we can't quite explain. We'll explore what's happening in your brain when you override your instincts in the name of strategy, and what becomes possible when these parts of yourself stop competing and start collaborating.

    Key Quotes:

    "Your brain is choosing certainty over authenticity. Not because you're fake, because uncertainty activates every survival mechanism you have."

    "Sometimes what feels like misalignment is just poor design."

    "The world doesn't need you to perform a version of success that makes you miserable."

    Connect with The Brand Arc: thebrandarc.com
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    23 mins
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