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The Advertising Forum by Marketecture

The Advertising Forum by Marketecture

Written by: AdTechGod and Jeremy Bloom
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The Advertising Forum was created to address popular adtech, media and advertising topics and foster innovation by bringing together industry thought leaders, innovators, and experts from AdTech, Agency, and Brand sectors. Recognizing the industry's thirst for knowledge, we empower the community through open discussions with industry experts. Each series will focus on a topic ranging from creative to yield with a goal of eliminating industry noise and getting straight to the topic. Together, we can create a brighter future for advertising. To learn more about The AdTech Forum contact us at www.theadvertisingforum.comCopyright © 2025 Marketecture Media, Inc. All rights reserved. Economics Marketing Marketing & Sales Politics & Government
Episodes
  • Building Trust, Attention & Authenticity in the AI Advertising Era with Luis Di Como

    Building Trust, Attention & Authenticity in the AI Advertising Era with Luis Di Como
    Jun 25 2026
    In Episode 3 of The Great AI Advertising Reset Series, sponsored by DoubleVerify, Luis Di Como, former EVP of Global Media at Unilever, joins Jeremy Bloom and AdTechGod to discuss the growing complexity of digital advertising, the rise of AI agents, and why audiences, authenticity, and attention are becoming the defining pillars of modern marketing. Takeaways AI is shifting from a tool that answers questions to a system that helps shape decisions. Marketers must plan for both human audiences and AI agents. Authenticity is becoming more important as AI-generated content proliferates. Content performs best when paired with the right context. Media quality directly influences business outcomes. Automation is essential for managing marketing complexity at scale. Human judgment remains critical in AI-powered workflows. Trust in AI grows through transparency, standards, and guardrails. Brands need clear risk tolerances when deploying AI systems. Attention that drives measurable business outcomes is the ultimate goal. Chapters00:00 Introduction to The Great AI Advertising Reset Series00:32 Why Digital Advertising Has Become More Complex01:31 The Three A's: Audiences, Authenticity & Attention04:55 How AI Is Reshaping Marketing Organizations07:26 Moving Beyond Basic AI Automation08:55 Why Human Judgment Still Matters09:22 Connecting Media Quality to Business Outcomes11:12 Content Plus Context Equals Better Results11:38 Building Trust in AI Decision Making12:07 The Self-Driving Car Analogy for AI Adoption14:20 Final Thoughts on AI, Trust & Marketing
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    15 mins
  • The Great AI Advertising Reset: DoubleVerify CEO Mark Zagorski on AI Slop and Fraud

    The Great AI Advertising Reset: DoubleVerify CEO Mark Zagorski on AI Slop and Fraud
    Jun 18 2026
    In Episode 1 of The Great AI Advertising Reset Series, sponsored by DoubleVerify, AdTechGod and Jeremy Bloom sit down with Mark Zagorski, CEO of DoubleVerify, to discuss the future of AI-driven advertising. Mark shares how DoubleVerify's newly launched DV Neura powers trust, transparency, and control across digital media, while helping brands combat AI-generated content, ad fraud, and the growing challenges of an agentic advertising ecosystem. From AI slop to CTV fraud, learn how advertisers can navigate the next era of advertising with greater confidence. Takeaways DV Neura is the AI engine powering DoubleVerify's measurement, optimization, and verification capabilities. AI has been embedded in DoubleVerify's technology for nearly 18 years through machine learning and automation. Agentic advertising is still in its early stages and requires stronger transparency and industry standards. Independent verification will play a critical role in validating AI agents and automated media buying. AI-generated content is rapidly increasing across social and digital platforms. DoubleVerify developed "SlopStopper" to help advertisers avoid low-quality AI-generated content. AI is accelerating ad fraud, particularly within Connected TV environments. DoubleVerify uses AI to detect and combat AI-driven fraud and misinformation. Neura helps advertisers move from insights to action faster. The core benefits of Neura are speed, confidence, and control. Chapters 00:00 Introduction to The Great AI Advertising Reset Series01:15 Why DoubleVerify Built DV Neura02:48 The Future of Agentic Advertising04:22 Building Trust and Transparency in AI Ecosystems04:37 The Growing Threat of AI Slop05:56 Introducing SlopStopper06:27 AI's Role in Rising Ad Fraud07:40 What Makes DV Neura Different08:31 Real-World Results and ROI from Neura09:22 Benefits Marketers Will Feel Immediately10:39 Speed, Confidence, and Control10:59 Final Thoughts and Closing Remarks
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    11 mins
  • From Show to Scene: How Contextual CTV Targeting Is Transforming Programmatic Advertising

    From Show to Scene: How Contextual CTV Targeting Is Transforming Programmatic Advertising
    Jun 4 2026
    Dave Bernath, CEO of WURL, joins Jeremy Bloom and AdTechGod to discuss the evolution of CTV targeting from broad audience and show-level approaches to scene-level contextual targeting. The conversation explores how AI-powered content analysis is improving ad relevance, performance, and viewer engagement while helping advertisers better align with content in real time. Takeaways - Scene-level targeting provides more precision than traditional show-level targeting. - AI enables real-time analysis of content, emotion, and context. - Emotional alignment between ads and content can improve campaign performance. - Contextual targeting drives stronger engagement, recall, and purchase intent. - Brand safety, transparency, and measurement remain critical priorities. - Industry collaboration is needed to scale scene-level targeting across CTV. - CTV continues to offer a premium advertising experience for brands. Chapters 00:00 Introduction to the From Show to Scene Series 00:29 The Early Days of CTV Targeting 01:54 Where Traditional Targeting Fell Short 02:41 Why Show-Level Targeting Hasn't Worked in CTV 04:37 The Shift from Shows to Scenes 05:04 How AI Unlocks Scene-Level Contextual Targeting 06:34 The Signals That Matter Most in Contextual Advertising 08:30 Performance Results from Scene-Level Targeting 09:42 What Still Needs to Happen for Scale 11:28 Why CTV Remains a Premium Advertising Opportunity 12:05 Closing Remarks and Key Takeaways
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    12 mins
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