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The Advertising Hour

The Advertising Hour

Written by: The Advertising Hour
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The Advertising Hour is just an excuse for me to take at least 60-minutes every couple of weeks to explore the goings-on in my curiosity-plagued mind.

Part therapy, part meditation, part study. 

Mostly, I'm hoping to learn a little more about myself, my contemporaries and my obsessions through the study and discussion of all things advertising. 

I expect to get plenty distracted along the way.

At very least I hope to light-up a few unsuspecting synapses. 

It's a bonus for us all if this helps to surface unique marketing insight.

2020 The Advertising Hour Art Careers Economics Hygiene & Healthy Living Management Management & Leadership Marketing Marketing & Sales Music Personal Success Politics & Government Psychology Psychology & Mental Health Self-Help Social Sciences Success
Episodes
  • #16 No Bullsh*t Marketing w/ Sabrina Chevannes, Managing Director of Complex Creative

    #16 No Bullsh*t Marketing w/ Sabrina Chevannes, Managing Director of Complex Creative
    Nov 16 2021
    Sabrina is a marketing agency owner, author, chess master, chess commentator and soon-to-be host of the podcast 'No Bullsh*t Talks'. I admire Sabrina's approach to transparency and authenticity. Truly I'm envious that she works for an agency that brands themselves with the tagline 'The No Bullsh*t Agency'. To some, this might seem like a bold statement, but I see it as liberating. I love marketing, but it's true that the industry is full of bullsh*t. It's a beautiful thing when you meet someone that's committed to cutting through the noise and focusing on creativity without a hidden agenda. ***Check the links below to connect with Sabrina and look out for her upcoming podcast, 'No Bullsh*t Talks'*** In this episode we discuss: Is Zoom a suitable solution for recording podcasts?The pros and cons of leading with the 'The No Bullsh*t Agency' branding for Complex CreativeThe role of honesty and candour in creativity and leadershipIs Clubhouse here to stay?What motivated Sabrina to write her popular 'Chess for Children' books?Skills learned from chess that can be applied to business and marketingIs The Queen's Gambit good for chess? Referenced on this episode: Podcast community MatchMaker.fm: https://www.matchmaker.fm/Zencastr: https://zencastr.com/Riverside.fm: https://riverside.fm/Squadcast: https://squadcast.fm/Rode Podmic: https://amzn.to/3kCM3Io[Sabrina's book] The Batsford Book of Chess for Children: https://amzn.to/327ftIx[Sabrina's book] The Batsford Book of Chess for Children Activity Book: https://amzn.to/3ccYZA9chess.com CONNECT WITH SABRINA: https://wearecomplexcreative.com/https://uk.linkedin.com/in/sabrinachevanneshttps://twitter.com/SChevanneshttps://www.instagram.com/sabzyc/ SUBSCRIBE TO THE ADVERTISING HOUR: Apple Podcasts: https://podcasts.apple.com/gb/podcast/the-advertising-hour/id1517577846Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkLnBvZC5jby90aGUtYWR2ZXJ0aXNpbmctaG91cg==Spotify: https://open.spotify.com/show/3G3YLFN2TbxV9W9m93KnYWYouTube: https://www.youtube.com/channel/UCI2HuVI4QQkLKaZ2O3H4uOAStitcher: https://www.stitcher.com/podcast/podcastdotco/the-advertising-hourTuneIn: https://tunein.com/podcasts/Business--Economics-Podcasts/The-Advertising-Hour-p1331527Acast: https://play.acast.com/s/the-advertising-hour ... or your favourite podcast platform! FOLLOW ME / THE ADVERTISING HOUR: Twitter: https://twitter.com/theadhourInstagram: https://www.instagram.com/theadvertisinghourFacebook: https://www.facebook.com/TheAdvertisingHourMe: LinkedIn: https://www.linkedin.com/in/scottcolenutt The track featured in this episode is 'Games in Color' by Emil Axelsson. Send all feedback and guest recommendations to scott@theadvertisinghour.com 0tg2CvvOABhin84mXwA3
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    1 hr and 9 mins
  • #15 Exit Like a Ninja with Dave Schneider, CEO of Shortlist.io

    #15 Exit Like a Ninja with Dave Schneider, CEO of Shortlist.io
    Apr 5 2021
    Sometimes I feel like every marketer secretly wants to be an entrepreneur. That their goal is to build passive income through a side-hustle, quit marketing and then work remotely from the jungles of Peru. I'm not sure why I think this way. Maybe because I've felt this way. Dave Schneider has lived this very experience. I wanted to know whether his experiences matched my expectations, or whether I've mis-sold myself. Dave sold links in the early 2010s and that helped to fund his travel around the world, before he eventually embarked on a SaaS journey with outreach software, NinjaOutreach. Dave later sold NinjaOutreach and is currently on a mission to reinvent marketing agency practices with Shortlist.io, the unagency. In this episode we discuss: Dave's advice in building SaaS products for non-developersThe trigger moment that led Dave to consider exiting NinjaOutreachLessons in successfully exiting a SaaS productHow selling NinjaOutreach impacted Dave's lifeDave's thoughts on influencer marketingHow Shortlist.io was born and what is an un-agency? Referenced on this episode: Dave's first venture, NinjaOutreach: https://ninjaoutreach.com/Dave's story on how he grew NinjaOutreach from the Niche Pursuits podcast in 2017: https://www.nichepursuits.com/podcast-120-dave-schneider-built-30k-per-month-link-building-software-company-using-outreach/Shortlist.io's Podcast, 'How We Solve': https://howwesolve.com/ CONNECT WITH DAVE / SHORTLIST: https://shortlist.io/dave@shortlist.io SUBSCRIBE TO THE ADVERTISING HOUR: Apple Podcasts: https://podcasts.apple.com/gb/podcast/the-advertising-hour/id1517577846Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkLnBvZC5jby90aGUtYWR2ZXJ0aXNpbmctaG91cg==Spotify: https://open.spotify.com/show/3G3YLFN2TbxV9W9m93KnYWYouTube: https://www.youtube.com/channel/UCI2HuVI4QQkLKaZ2O3H4uOAStitcher: https://www.stitcher.com/podcast/podcastdotco/the-advertising-hourTuneIn: https://tunein.com/podcasts/Business--Economics-Podcasts/The-Advertising-Hour-p1331527Acast: https://play.acast.com/s/the-advertising-hour ... or your favourite podcast platform! FOLLOW ME / THE ADVERTISING HOUR: Twitter: https://twitter.com/theadhourInstagram: https://www.instagram.com/theadvertisinghourFacebook: https://www.facebook.com/TheAdvertisingHourMe: LinkedIn: https://www.linkedin.com/in/scottcolenutt The track featured in this episode is 'Enu' by Osoku. Send all feedback, thoughts and guest recommendations to scott@theadvertisinghour.com
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    48 mins
  • #14 The Most Curious Mind in Medellín with Sam Brake Guia, Host of Brains Byte Back and The Loudspeaker Podcasts

    #14 The Most Curious Mind in Medellín with Sam Brake Guia, Host of Brains Byte Back and The Loudspeaker Podcasts
    Mar 1 2021
    I think curiosity is a characteristic, but it's also a skill. I think it takes persistence and passion to remain curious in life, as there are many obstacles or temptations that can stifle curiosity, if you allow them to. I like to think that I am curious and that I am in touch with my own curiosity. It's something I think about a lot. I love it when I stumble into conversations on this podcast where the guest and I settle in to our curiosities and it leads to new truths, lessons or thought patterns that perhaps I've never explored. Or maybe it shines a light on topics I've thought deeply about, but that I have never attempted to articulate my thoughts on. In this episode, we have two very curious minds and an hour to explore. Sam Brake Guia is the host of podcasts Brains Byte Back (where psychology meets technology) and The Loudspeaker (the definitive guide on using PR to scale a startup). In this episode we discuss: The biggest differences between podcast hosting and appearing as a guestHow to accelerate learning through asking questions (keep the mind of a 4 year old, Sam!)Approaching sensitive questions as podcast hostHow Sam ended up in Medellín and how his journey into podcasting beganDoes Medellín have a PR problem?How a positive and encouraging workplace culture helped Sam to rapidly develop new skills (shout out to Publicize!)Two of the hardest challenges faced by podcast hosts Referenced on this episode: 2 Dope Queens Podcast: https://www.wnycstudios.org/podcasts/dopequeensThe Podnews Newsletter: https://podnews.net/The Podcast Marketing Academy Course: https://counterweightcreative.co/podcast-marketing-academy/ CONNECT WITH SAM / BRAINS BYTE BACK / THE LOUDSPEAKER : Brains Byte Back is available on your favourite podcast platform. Here's the Spotify link: https://open.spotify.com/show/3a22at961falkxqf30fFBCThe Louderspeaker is also available on all podcast platforms, here's the Spotify link: https://open.spotify.com/show/0UugBojE3mefhndWUGsmdJSam on LinkedIn: https://www.linkedin.com/in/samuelbrakeguia/Publicize: https://publicize.co/ SUBSCRIBE TO THE ADVERTISING HOUR: Apple Podcasts: https://podcasts.apple.com/gb/podcast/the-advertising-hour/id1517577846Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkLnBvZC5jby90aGUtYWR2ZXJ0aXNpbmctaG91cg==Spotify: https://open.spotify.com/show/3G3YLFN2TbxV9W9m93KnYWYouTube: https://www.youtube.com/channel/UCI2HuVI4QQkLKaZ2O3H4uOAStitcher: https://www.stitcher.com/podcast/podcastdotco/the-advertising-hourTuneIn: https://tunein.com/podcasts/Business--Economics-Podcasts/The-Advertising-Hour-p1331527Acast: https://play.acast.com/s/the-advertising-hour ... or your favourite podcast platform! FOLLOW ME / THE ADVERTISING HOUR: Twitter: https://twitter.com/theadhourInstagram: https://www.instagram.com/theadvertisinghourFacebook: https://www.facebook.com/TheAdvertisingHourMe: LinkedIn: https://www.linkedin.com/in/scottcolenutt The track featured in this episode is 'Free This Feeling' by spring gang. Send all feedback, thoughts and guest recommendations to scott@theadvertisinghour.com
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    1 hr and 20 mins
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