Emlen Miles Mattingley has never been afraid to experiment. What he learned the hard way is that experimentation without focus can leave advisors busy, but stuck.

In this episode of The Advisor Journey, Emlen shares the real story behind his marketing journey, from trying every platform and tactic to eventually narrowing his focus and taking control of his business. He breaks down the difference between “riding” a practice versus intentionally driving it, and why clarity around who you serve changes everything.

Emlen walks through his evolution as an advisor, including difficult decisions to walk away from revenue, rework his niche, and rebuild his marketing around retirement-focused clients. He also reflects on podcasting as a long-term growth engine, the discipline required to commit to content, and why consistency matters more than early results.

This conversation is an honest look at what it takes to build momentum, make uncomfortable business decisions, and design a practice that actually fits the life you want to live.

ABOUT ALTRUIST:

We’re on a mission to make independent financial advice better, more affordable, and accessible to everyone. As a modern custodian, Altruist helps high-growth, client-centric, and tech-forward RIAs deliver great advice to more clients at lower costs.

Want to find out how Altruist can help you grow? Talk to our team by visiting www.altruist.com/talk-to-us

STAY CONNECTED:

Instagram ► https://www.instagram.com/altruistcorp/

Twitter ► https://x.com/altruist

Linkedin ► https://www.linkedin.com/company/altruistcorp/

ABOUT THE ADVISOR JOURNEY:

Real-life strategies for the modern financial advisor who’s ready to scale. Join Altruist leaders and guests as they share proven tactics, unfiltered advice, and hard-won lessons you can apply to your own practice. These conversations will propel your career to the next level—don’t miss it.

Disclaimer:

Altruist Corp ("Altruist") offers technology and tools designed to help financial advisors achieve better outcomes. Advisory and certain other services are provided by Altruist LLC, an SEC-registered investment adviser, and brokerage related products and services are provided by Altruist Financial LLC, a member of FINRA/SI...

Yohance Harrison has built a thriving advisory practice without chasing trends or relying on constant outbound marketing. Instead, he focused on trust, vulnerability, and a repeatable referral system rooted in real relationships.

In this episode of The Advisor Journey, Yohance, founder and CEO of MoneyScript Wealth Management, shares how he scaled his firm by intentionally activating his existing client base. He walks through his “kings and queens” framework, why public recognition fuels referrals, and how asking for help the right way unlocks growth.

Yohance also opens up about the challenges that come with success, including what happens when a referral engine works too well. He explains how he refined his ideal client profile, adjusted his systems, and prepared his firm for the next phase of growth.

This conversation offers practical insight into building a referral-driven practice that compounds over time; without losing the human connection that makes it work.

ABOUT ALTRUIST:

We’re on a mission to make independent financial advice better, more affordable, and accessible to everyone. As a modern custodian, Altruist helps high-growth, client-centric, and tech-forward RIAs deliver great advice to more clients at lower costs.

Want to find out how Altruist can help you grow? Talk to our team by visiting www.altruist.com/talk-to-us

STAY CONNECTED:

Instagram ► https://www.instagram.com/altruistcorp/

Twitter ► https://x.com/altruist

Linkedin ► https://www.linkedin.com/company/altruistcorp/

ABOUT THE ADVISOR JOURNEY:

Real-life strategies for the modern financial advisor who’s ready to scale. Join Altruist leaders and guests as they share proven tactics, unfiltered advice, and hard-won lessons you can apply to your own practice. These conversations will propel your career to the next level—don’t miss it.

Disclaimer:

Altruist Corp ("Altruist") offers technology and tools designed to help financial advisors achieve better outcomes. Advisory and certain other services are provided by Altruist LLC, an SEC-registered investment adviser, and brokerage related products and services are provided by Altruist Financial LLC, a member of FINRA/SI...

Brian Portnoy believes that great financial advice starts long before portfolios and performance. It starts with understanding what actually matters to people.

In this episode of The Advisor Journey, Brian, founder of Shaping Wealth and author of The Geometry of Wealth, shares how behavioral finance, psychology, and purpose-driven conversations can transform the advisor-client relationship.

He introduces the concept of “funded contentment,” the idea that true wealth is the ability to underwrite a meaningful life. Brian explains why emotion is inseparable from money, why advisors should lean into deeper conversations, and how helping clients feel seen and understood creates stronger relationships and better outcomes.

This conversation challenges traditional approaches to advice and offers a framework for advisors who want to move beyond market commentary and toward work that is both human and enduring.

ABOUT ALTRUIST:

We’re on a mission to make independent financial advice better, more affordable, and accessible to everyone. As a modern custodian, Altruist helps high-growth, client-centric, and tech-forward RIAs deliver great advice to more clients at lower costs.

Want to find out how Altruist can help you grow? Talk to our team by visiting www.altruist.com/talk-to-us

STAY CONNECTED:

Instagram ► https://www.instagram.com/altruistcorp/

Twitter ► https://x.com/altruist

Linkedin ► https://www.linkedin.com/company/altruistcorp/

ABOUT THE ADVISOR JOURNEY:

Real-life strategies for the modern financial advisor who’s ready to scale. Join Altruist leaders and guests as they share proven tactics, unfiltered advice, and hard-won lessons you can apply to your own practice. These conversations will propel your career to the next level—don’t miss it.

Disclaimer:

Altruist Corp ("Altruist") offers technology and tools designed to help financial advisors achieve better outcomes. Advisory and certain other services are provided by Altruist LLC, an SEC-registered investment adviser, and brokerage related products and services are provided by Altruist Financial LLC, a member of FINRA/SI...