#affilliation #nocoolpoints #MusicMarketing #IndependentArtist #MusicBusiness #DameDash #spotify

Stop trying to pay for marketing your music on social media. In this episode, we expose why the music is just the "Trojan Horse" and the real secret to building a fanbase in 2026.

Is the streaming era over? In Episode 3 of the Affiliation/No Cool Points podcast, we pull back the curtain on the current state of the music industry. We dive deep into the controversy of AI-generated music flooding Spotify and why the Billboard charts are no longer a metric that matters for independent artists.

We break down the "LaRussell Blueprint" versus the major label machine, explaining why building a personal brand is more profitable than chasing viral TikTok moments. We also expose the dark side of "burner account" marketing strategies and the use of bots to inflate streams. Finally, we have a raw conversation about the legacy of Dame Dash, the "Be Your Own Boss" toxicity, and revisit the legendary 2010 XXL Freshman cover to see who actually survived the game.

Timestamps:

00:00 - The problem with "Resold and Repod" beats
04:15 - Is AI music a scam or the future?
05:00 - Why Billboard charts don't matter anymore
10:15 - The Taylor Swift vinyl strategy vs. Streaming
12:20 - Nipsey Hussle’s $100 Mixtape & The Proud to Pay model
16:50 - Why LaRussell is winning (The "GoFundMe" Debate)
29:15 - The Golden Rule: Music is just the Trojan Horse
33:50 - Why chasing viral moments kills your brand
01:05:10 - Exposing the "Burner Account" TikTok strategy
01:11:50 - The real reason artists sell their catalogs
01:19:30 - Dame Dash, Jim Jones, and the "Boss" delusion
01:38:00 - Re-grading the 2010 XXL Freshman Class (Drake, Cole, Nipsey)

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#affilliation #nocoolpoints #MusicBusiness #MarketingStrategy #Charlemagne #IndependentArtist #HipHopPodcast

Is the music industry dead or just changing hands? We break down Charlemagne’s $200M deal, the failure of modern movie marketing, and why chasing streams is keeping artists broke on Affiliation X N.C.P. Ep. 2.

In this episode, we pull back the curtain on the current state of the entertainment business. We start by analyzing how modern record labels like TDE need to pivot to the "Kelloggs Model" of branding to survive. We then dive deep into the controversial marketing behind Sydney Sweeney’s latest projects and why leaning into your core audience—no matter who they are—is the only way to win.

The conversation shifts to the financials of fame. We discuss the massive $200 million deal Charlemagne tha God closed and what it means for black ownership in media. Finally, we expose the harsh reality of streaming revenue, the "Akademiks Effect" on sales reporting, and why independent artists need to stop trying to be Drake and start studying the Direct-to-Consumer (DTC) blueprint used by artists like Russ and Nipsey Hussle.

Timestamps:

0:00 - No Mic, Just Vibes: Holiday Recap & Weather
3:39 - The "Kelloggs Model": Why Labels Must Become Brands
9:07 - Will AI Replace Creatives? (The Horse vs. Car Analogy)
16:29 - Viral Rollouts vs. Flop Albums
19:08 - The Sydney Sweeney Marketing Mistake
33:22 - The Truth About Streaming Revenue & Vinyl Sales
39:49 - Breaking Down Charlemagne’s $200M Deal
51:59 - The "Akademiks Effect": Has YouTube Replaced A&Rs?
55:52 - The Russ Blueprint vs. The Drake Blueprint
1:01:33 - Reality Check: Do You Want Fame or Money?🎤

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#HipHop #MusicIndustry #Drake #Hot97 #StreamingWars

Is Hot 97 finally falling apart? We break down the collapse of traditional radio, the leaked DMs between Drake and Ebro, and why the "machine" might have rigged the battle against OVO.

In this episode of No Cool Points, we dive deep into the shifting landscape of the music industry. We start by analyzing the shakeups at Hot 97 and why the era of radio gatekeepers like Ebro and Peter Rosenberg is coming to an end.

The conversation heats up as we debate the Drake vs. Kendrick Lamar fallout—was "Not Like Us" pushed by the industry to silence Drake? We also dissect 21 Savage’s projected first-week sales: do numbers even matter when you own your masters and have a 70/30 split?

Finally, we discuss the controversial changes to Billboard charts that might be targeting Hip-Hop legacy acts and ask the ultimate question: Did streaming save the music business, or did it destroy the culture forever?

Timestamps:
0:00 - The Fall of Hot 97 & Old Media
2:24 - How Radio Gatekeepers Held NY Hip-Hop Back
6:00 - Why Funk Flex & Radio Bombs Don’t Work Anymore
11:30 - Drake vs. Ebro: The Leaked DMs
13:48 - Did The Industry Rig the Battle for Kendrick?
16:13 - The Weeknd is Winning While Rappers Fight
19:53 - 21 Savage’s Low Sales Projections: Does It Matter?
22:06 - The 70/30 Split: Why Rappers Don't Need "Hits"
31:38 - ASAP Rocky, Rihanna, and Label Obligations
35:40 - 50 Cent’s Genius Pivot from Music to Business
39:27 - Is Billboard Changing Rules to Bury Hip-Hop?
41:40 - The Debate: Did Streaming Kill Music or Did Piracy?

🎤 Subscribe for more real convos on culture, business, and current events.

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_______________________________________________________________
Instagram (Octavion): https://www.instagram.com/octavionx/
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