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What if the numbers you’ve been avoiding are actually the key to your freedom?

In this powerful and soul-stirring episode of The Affluent CEO Show, Yuliana Francie sits down with CPA, entrepreneur, and transformational guide Nancy Benet for an honest conversation about business numbers, personal responsibility, energetics, and what effortless success really looks like.

Nancy shares her extraordinary journey—from five failed businesses, $650,000 in debt, divorce, and raising four children with almost nothing… to building a multi-million-dollar CPA firm, owning commercial property, and creating a deeply fulfilling life on her own terms.

This episode is a reminder that success isn’t just about hustle or manifestation alone—it’s about the integration of numbers, mindset, and energy.

✨ In This Episode, You’ll Learn:

• Why numbers are the heartbeat of your business—and how they quietly tell the truth about where you’re going
• The moment Nancy stopped being a victim and took radical responsibility for her life
• How to use financial data not for judgment, but for clarity, alignment, and better life decisions
• Why avoiding your numbers keeps you stuck—and how the right advisor can “paint the picture” for you
• The real relationship between logic and energetics in business
• Nancy’s simple but powerful 4-step framework for effortless success:
  1. Intend what you truly want
  2. Manage your state through gratitude
  3. Take small, consistent baby steps
  4. Release control and allow support
• How to embed spirituality into everyday business decisions—without losing practicality
• A powerful reminder for every female entrepreneur: you are not stuck, and you are far more powerful than you think

💭 Key Takeaway:

Success is not a destination—it’s the journey of becoming who you truly are.
When you stop resisting, stop blaming, and start trusting both the numbers and your inner guidance, business can become calm, meaningful, and expansive.

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In this episode, Yuliana sits down with scaling coach Sarah Dumas, who has helped grow 10 companies from $30M to $1B. Sarah breaks down why many women entrepreneurs get stuck not because they lack tactics, but because they’ve over-complicated their business—and their nervous system can’t yet hold the next level.

You’ll hear how hustle creates a revenue rollercoaster, what it means to become the version of you who can hold 7–8 figures, and Sarah’s practical take on “work-life balance” through a family-first business model. She also shares the simple “be–do–have” framework (and a relatable gym-resolution example) to explain why identity work is not fluff—it’s the foundation for sustainable growth.

In this episode, we cover:

• Why strategy isn’t the real bottleneck (and how over-strategizing creates confusion)
• Nervous system regulation + money capacity (why income can feel like a rollercoaster)
• The shift from hustling for success to becoming the success
• A family-first approach to scaling without guilt
• Identity work using the “be–do–have” model

Want it even shorter (like 2–3 lines for Spotify), or do you want a punchier version with a stronger hook?

I’ve opened a limited number of Breakthrough Sessions this month, for high-achieving women entrepernuers who are ready to elevate profit, reclaim time, and lead with clarity, not chaos. Claim your complimentary spot to have an honest and raw conversation by sending me an email on help@yulianafrancie.com

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In this episode of The Affluent CEO Show, Yuliana Francie speaks with Julie Matzen, a marketing veteran with 27+ years of experience and the founder of Borderline—a platform connecting entrepreneurs with senior-level advisors without the cost or commitment of a full agency.

Julie shares her journey from corporate life to entrepreneurship, the reality of bootstrapping versus raising capital, and why many founders struggle when scaling too fast. She offers grounded insights on marketing strategy, storytelling, and the importance of understanding your customer before spending on ads.

This conversation also explores the emotional side of entrepreneurship—panic, cash-flow fear, decision paralysis—and why having expert support early can save both time and money.

In This Episode

• Why Borderline was created and who it’s for
• The truth about investor money vs. bootstrapping
• Why marketing starts with story, not ads
• How to think about funnels, customer experience, and retention
• The biggest mindset shift when leaving corporate life

Connect with Julie Matzen on https://www.instagram.com/the.boarderline/

I’ve opened a limited number of Breakthrough Sessions this month, for high-achieving women entrepernuers who are ready to elevate profit, reclaim time, and lead with clarity, not chaos. Claim your complimentary spot to have an honest and raw conversation by sending me an email on help@yulianafrancie.com