Running an agency isn’t what Instagram makes it look like.

In this first episode of The Agency Diaries, Kate Williams - founder of award-winning digital agency KW Marketing - opens up about the night she nearly quit, the pressure that comes with building an agency from the ground up, and why this movement had to exist.

Joined by Laura, Kate pulls back the curtain on the realities of agency life that rarely get talked about, the self-doubt, the emotional weight of client work, the responsibility of leading a team, and the constant tension between ambition and burnout.

This episode isn’t about “success tips” or highlight reels. It’s about honesty.

You’ll hear:

• Why agency life feels heavier than most founders expect
• The moment Kate questioned whether she was cut out for this
• The difference between a business model and an agency business
• Why boundaries, belonging, and buffers are essential for survival
• Who The Agency Diaries is really for - founders, freelancers, creatives, and agency teams alike

If you’ve ever loved what you’re building but wondered whether it’s meant to feel this hard… this episode is for you.

LINKS & RESOURCES:

• Join the movement at theagencydiaries.co.uk
• Follow @theagencydiaries_ for honest conversations about agency life
• If this resonated, leave a review - it helps more founders find this space.

No guru nonsense. No highlight reels. Just real stories, real lessons, and a reminder that you’re not doing this alone.