The Agent Advantage cover art

The Agent Advantage

The Agent Advantage

Written by: Michaela Ferguson and Emily Tidwell
Listen for free

About this listen

Welcome to The Agent Advantage, where agents learn, grow, and thrive. Our goal is to inspire agents to embrace success and drive change, one episode at a time. Each week, we’ll share actionable tips, strategies, and insights to help you navigate the challenges and opportunities of the real estate world. From business planning to building a referral base, and everything in between, this podcast is designed to empower you and elevate your business.Michaela Ferguson and Emily Tidwell Careers Economics Personal Success
Episodes
  • Getting Real: Building Confidence and Resilience in Real Estate
    Apr 22 2025

    Summary

    In this episode of The Agent Advantage podcast, hosts Michaela and Emily engage in a candid discussion about the challenges and triumphs faced by real estate agents.


    They explore themes of confidence, rejection, boundaries, and the importance of community support. The conversation emphasizes the need for emotional resilience, effective communication, and the power of perception in the real estate industry.


    Listeners are encouraged to embrace their experiences, learn from rejection, and build trust with clients while maintaining professionalism.


    Takeaways

    • It's okay to lose a client; learn from it.
    • Rejection is a part of growth in real estate.
    • Setting boundaries is crucial for agents.
    • Confidence comes from experience and preparation.
    • Handling bad news effectively builds trust.
    • Scripts and practice are essential for success.
    • Understanding the difference between rejection and objection is key.
    • Building rapport with clients fosters trust and loyalty.
    • Feedback from clients can help improve your approach.
    • Your perception shapes your reality in business.

    Chapters

    00:00 Introduction to Getting Real Conversations

    03:24 Managing Expectations and Building Confidence

    06:18 The Importance of Boundaries in Real Estate

    09:01 Handling Rejection and Objections

    12:23 Delivering Bad News Effectively

    15:10 Practicing Scripts and Building Confidence

    18:14 The Role of Confidence in Client Relationships

    28:08 Building Trust in Real Estate

    30:22 The Importance of Professionalism

    32:12 Embracing Rejection as Growth

    35:03 Confidence in Presentations

    37:23 Leveraging Team Experience

    41:07 Asking for Feedback to Improve

    47:42 The Role of Community in Real Estate

    51:42 Changing Perspectives for Success


    Thanks for listening to today's episode!

    Don't forget to check back every Monday for new episodes.

    For more - follow us on Instagram @theagentadvantagepodcast


    Questions about today's episode? Email us at theagentadvantagepodcast@gmail.com

    Show More Show Less
    52 mins
  • Business Planning 101: Our Guide to Success
    Apr 14 2025

    Summary

    In this episode of The Agent Advantage podcast, hosts Michaela and Emily discuss the essential components of business planning for real estate agents.


    They emphasize the importance of defining one's 'why' as the foundation for a successful business plan. The conversation covers various models, particularly the economic model, and the significance of setting specific goals and lead generation strategies.


    The hosts also highlight the necessity of structure, time blocking, and tracking numbers to ensure accountability and success in the real estate industry.


    Takeaways

    • Define your why before starting your business plan.
    • The economic model is crucial for understanding profit goals.
    • Lead generation should be a mix of organic and paid strategies.
    • Structure and consistency are key to running a successful business.
    • Identify three to five lead sources to focus on.
    • Set specific, measurable goals to increase accountability.
    • Time blocking can enhance productivity and focus.
    • Tracking your numbers helps in understanding business performance.
    • Accountability partners can provide support and motivation.
    • Success in real estate requires consistent implementation of plans.



    Chapters

    00:00 Understanding the Importance of Business Planning

    05:06 Defining Your Economic Model

    11:18 Lead Generation Strategies

    15:47 Setting Specific Goals and Priorities

    20:10 Time Management and Consistency

    25:30 Tracking Your Numbers for Success

    30:49 Closing statement


    Thanks for listening to today's episode!

    Don't forget to check back every Monday for new episodes.

    For more - follow us on Instagram @theagentadvantagepodcast


    Questions about today's episode? Email us at theagentadvantagepodcast@gmail.com

    Show More Show Less
    31 mins
  • Tour Like a Pro: Identifying Red Flags for Your Buyers
    Apr 7 2025

    Summary

    In this episode of The Agent Advantage podcast, hosts Michaela and Emily discuss the critical aspects of spotting red flags when touring homes with buyers.


    They emphasize the importance of understanding state regulations, particularly the concept of 'buyer beware,' and share personal experiences that highlight the need for thorough inspections. The conversation covers practical tips for assessing both the exterior and interior of homes, as well as the significance of local market nuances.


    The hosts aim to equip new agents with the knowledge and confidence to better serve their clients during the home buying process.


    Takeaways

    • Buyer beware means the buyer is responsible for discovering the condition of the home.
    • It's crucial to communicate state regulations to buyers before showings.
    • Inspectors can provide valuable insights during home inspections.
    • Always check the utilities before an inspection to avoid surprises.
    • Look for red flags like water spots, mold, and structural issues during tours.
    • Understanding local market conditions can help in assessing properties.
    • Encourage buyers to attend inspections for better understanding.
    • Set expectations with buyers regarding the home touring process.
    • Be proactive in identifying potential issues before making an offer.
    • No home is perfect; always be prepared for some level of repairs.

    Chapters

    00:00 Introduction and Overview of the Episode

    01:24 Understanding Buyer Beware: Legal Considerations

    03:37 Real-Life Experiences: Lessons from Home Inspections

    13:25 Key Red Flags to Look for During Home Tours

    23:48 Final Thoughts on Home Buying and Inspections

    26:32 Understanding Regional Real Estate Challenges

    28:50 Home Inspection Insights and Best Practices

    33:12 Navigating Plumbing and Electrical Concerns

    38:11 Setting Expectations for Home Showings

    43:28 Final Thoughts on Client Guidance and Inspections



    Thanks for listening to today's episode!

    Don't forget to check back every Monday for new episodes.

    For more - follow us on Instagram @theagentadvantagepodcast


    Questions about today's episode? Email us at theagentadvantagepodcast@gmail.com

    Show More Show Less
    45 mins
No reviews yet