On this episode of the Aperiam Podcast, Corey Ferengul and Joe Zawadzki sit down with Michael Richardson, VP of Product at Index Exchange to break down ARTF — the Agentic Real-Time Framework.

Michael walks through what ARTF actually is, why ad tech needed a new interoperability standard beyond OpenRTB, and how containerization is enabling companies to run custom logic directly inside publisher infrastructure at scale. Also, how ARTF fits alongside emerging standards like AdCP, why agencies should be paying attention right now.

If you're building in ad tech, running a curation business, or just trying to understand where the open web goes from here — this one is essential listening.

Hosts Corey Ferengul and Joe Zawadzki are joined by Joe Hirsch, founder and CEO of Swivel, to explore AdCP—the Ad Context Protocol. AdCP represents a new standard for agentic ad buying in the advertising industry, drawing inspiration from the Model Context Protocol (MCP). As AI agents become more prevalent in advertising operations, the need for standardized protocols has never been more critical.

In this episode, the Joes dive into the technical foundations and practical implications of this emerging standard, discussing how AdCP aims to streamline and standardize the way AI agents interact with advertising platforms and execute media buys.

Ravi Patel, founder of SWYM, joins the pod to discuss why programmatic wastes money, how supply control fixes broken auctions, and what disciplined, capital-efficient ad tech building really looks like.