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The Attention Shift

The Attention Shift

Written by: Ed Abis Jo Redfern and Lee Radbourne
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Don’t fit the format. Fix it.


The Attention Shift dives into the evolving world of sport, media and culture. Where eyeballs go, business follows. Hosted by Ed Abis, Jo Redfern and Lee Radbourne, it’s unfiltered conversations about the battle for attention, platform power plays and the future of fandom. No fluff. No filters. Just sharp takes with the people shaping what’s next. If you’re in sport, media or tech, or just obsessed with where attention is heading, this is your front-row seat.


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Ed Abis, Joe Redfern and Lee Radbourne Politics & Government
Episodes
  • Joe Darkins | Burnley F.C's First CTO, Modernising Football Tech & Connecting Fan Behaviours!

    Joe Darkins | Burnley F.C's First CTO, Modernising Football Tech & Connecting Fan Behaviours!
    Jan 14 2026

    How do you turn a 142-year-old football club into a tech-led global brand without losing what makes it special?


    Joe Darkins, Burnley FC's first-ever CTO, reveals the reality of football's digital transformation; from fixing broken Wi-Fi to building a single view of the fan, stopping ticket touting, and making cyber security the club's top priority. This is what happens when a historic, community-focused club decides technology isn't just nice to have, it's crucial to its survival. No buzzwords, just the real work of connecting data, serving local fans, and scaling globally without selling your soul. Listen and let us know your take.

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    34 mins
  • Reacting to Jameela Jamil's VIRAL Clip, & Is the Second Screen "Dumbing Down" Content?

    Reacting to Jameela Jamil's VIRAL Clip, & Is the Second Screen "Dumbing Down" Content?
    Dec 17 2025

    When audiences are distracted by a second screen, is that a threat to creativity or the future of engagement? Lee, Jo & Ed react to Jameela Jamil’s viral comments on the second screen and TV. They also get into the controversial trend of ‘dumbing down’ TV content for phone users.

    Also, are attention spans shrinking or are audiences just becoming more selective? From F1 data to NFL RedZone, find out how brands should stop fighting the phone and start building immersive, companion experiences that deepen loyalty. Plus, a "Hot Take Huddle" on the true value of focused versus multitasking attention. Listen and join the - as always - lively discussion…

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    33 mins
  • Tony Pastor: FIRST INTERVIEW on The Rest Is Football’s EXCLUSIVE Netflix World Cup Deal, Goalhanger & What's Next for Podcasting

    Tony Pastor: FIRST INTERVIEW on The Rest Is Football’s EXCLUSIVE Netflix World Cup Deal, Goalhanger & What's Next for Podcasting
    Dec 5 2025
    In the first official interview since announcing The Rest Is Football's exclusive video partnership with Netflix for the 2026 World Cup, Goalhanger Co-Founder Tony Pastor sits down with Ed Abis to talk origin stories, explosive growth, the shift to video-first shows, LaLiga rights, and what this Netflix deal means for podcasting, creators and sports broadcasting.

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    53 mins
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