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Micah’s story is what happens when pain doesn’t win.

He grew up in chaos — moving 30 times in 18 years, surrounded by abuse, instability, and survival. Most people would replicate what they witnessed. Micah made a different decision: break the cycle, rebuild his identity, and turn his trauma into impact.

In this episode, we go deep into what men don’t talk about: shame, silence, generational patterns, emotional suppression, and the hidden weight behind high achievement. Micah shares how fitness became his lifeline — not just physically, but neurologically — helping him fight anxiety, depression, and the internal destruction no one saw.

Micah and his wife built Hitch Fit from an attic into a global transformation business — 20,000+ clients across 82 countries and 750,000 pounds lost. But the real story isn’t the numbers… it’s the mission. His upcoming book and movement, The Breaker Mission, is about helping men and women confront shame, heal deeply, and reclaim their God-driven purpose.

This isn’t a fitness episode.
This is a blueprint for becoming free.

Key Topics

• Childhood trauma and survival psychology
• Shame vs. pain: the real thing that controls men
• Fitness as neurological therapy (not vanity)
• Discipline as identity reconstruction
• High achievement as protection (success as armor)
• The invisible cost of entrepreneurship: health, marriage, burnout
• Transformation as a mirror: why people self-sabotage
• Coaching that works: vulnerability, truth, and safe space
• Generational health > generational wealth
• The Breaker Mission: healing shame and rebuilding identity

Signature Takeaways

• Your body isn’t just physical — it’s a mental and spiritual engine.
• Most men don’t need more advice. They need permission to be honest.
• Discipline isn’t punishment. It’s self-respect in motion.
• You’re not stuck because you’re lazy — you’re stuck because you’re in bondage.
• The real breakthrough happens when you stop protecting your ego and start serving your purpose.

Micah’s Routine (The Blueprint)

• Wakes naturally at 3AM (no alarm)
• No phone for 60–90 minutes
• Devotions + prayer (faith foundation)
• Fasted steady-state cardio (Peloton)
• Writes social content while doing cardio (“layering”)
• Strength training
• Eats ~6 meals/day (sustainable nutrition structure)
• Prioritizes sleep + consistency (especially for trauma recovery)

Links / Resources

Micah’s Book + Mission: The Breaker Mission
👉 BreakerMission.com

Connect with Micah:

https://www.instagram.com/mrhitchfit/

https://www.linkedin.com/in/micahlacerte/

Connect with Austin Moss:

Linkedin: austinearlmoss

Instagram: austinmossofficial

Facebook: austinmossofficial

TikTok: austinmossofficial

Website: www.austinmoss.com

www.capitalcollab.com

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Former NBA player Kareem Rush joins The Austin Moss Show for a powerful conversation about reinvention, creativity, and ownership after the spotlight.

Most fans remember Kareem from his NBA career and his legendary run at the University of Missouri — but this episode focuses on what came next: building as a founder, creating as an artist, and thinking like an owner. Kareem shares how he transitioned from athlete to full-scale entrepreneur, why routine and discipline still drive everything he does, and how he’s using music + AI to expand what storytelling and creativity can look like in the modern era.

We also dive into the real stakes of NIL, why athletes must learn to build brands they actually own, and how Kareem is channeling college identity and nostalgia into his consumer brand University Spirits — proof that the next chapter can be even bigger than the first.

If you’re an athlete, creator, founder — or anyone building your second (or third) act — this episode is for you.

Episode Highlights
Life after the NBA & redefining success
Music, creativity, and AI-driven projects
NIL, branding, and ownership for athletes
Discipline, mindset, and elite routines
Building identity-based brands (University Spirits & beyond)
Why athletes should think like founders — not contract workers

Guest Bio

Kareem Rush is a former NBA player and University of Missouri Hall of Famer, now building across entrepreneurship and creative work. He’s launched ventures spanning music, AI-driven storytelling, NIL advising, and consumer brands — including the college-inspired bourbon brand University Spirits.

Connect with Kareem Rush

📷 Instagram: @kareemIrush
🌐 Website: https://rushventures.info

Connect with Austin Moss:

Linkedin: austinearlmoss

Instagram: austinmossofficial

Facebook: austinmossofficial

TikTok: austinmossofficial

Website: www.austinmoss.com

www.capitalcollab.com

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In this episode, Austin sits down with Michael Loney, founder of Freedom Hoops — a powerful Kansas City basketball discipleship ministry transforming the lives of young men who need mentorship, structure, and hope.

Michael shares the raw and honest story of being let go mid-season, believing his dream career was collapsing… only to discover that God was redirecting him toward a purpose far bigger than he imagined.

Today, Freedom Hoops serves hundreds of young men through:
🏀 Basketball
🍽️ Weekly meals
🤝 Life-on-life mentoring
📖 Gospel-centered discipleship
💛 Real relationships that extend far beyond the gym

This conversation covers faith, leadership, calling, nonprofit growth, overcoming setbacks, and the power of being obedient to God’s direction — even when it hurts.

Topics Covered

00:00 – Processing fees, humble beginnings
00:10 – How being fired became a turning point
00:55 – Austin opens the show
01:20 – Who is Michael Loney?
02:00 – Growing up in rural Iowa
03:00 – Calling, family, and a heart for ministry
04:40 – What is Freedom Hoops?
05:30 – Basketball + mentoring + discipleship model
07:00 – Tracking hours, impact, and goals
09:00 – Launching a second site & rapid growth
12:00 – Building a strong, diverse team
15:00 – Behind the scenes: nonprofit operations
20:00 – Funding stories & how God provided
28:00 – Losing his coaching job & the emotional battle
33:00 – Recognizing God’s signals
37:00 – How to take the first step when you feel stuck
42:00 – Freedom Hoops vision for 2024–2026
45:00 – The March Madness 3v3 Tournament
48:00 – The impact of family + faith in leadership
50:00 – How to get involved or volunteer
51:00 – Michael’s mission & how he wants to be remembered

ABOUT FREEDOM HOOPS

Freedom Hoops is a basketball-driven discipleship ministry serving young men across Kansas City by creating safe spaces, long-term mentorship, and Christ-centered community.

Website: https://freedomhoops.org
Instagram: @freedomhoops
LinkedIn: Michaelloney

WAYS TO SUPPORT
Donate to help Freedom Hoops reach its $300k year-end goal
Sponsor the 3v3 Tournament
Volunteer as a mentor, coach, or helper
Follow + Share their mission with your community

🔗 Connect with Austin Moss:
Instagram: @austinmossofficial
Facebook: Austin Moss Official
LinkedIn: Austin Earl Moss
TikTok: @austinmossofficial
YouTube: Austin Moss Official
Twitter (X): @austinmossoffcl

🌐 Websites:
austinmoss.com
capitalcollab.com
blackbayfund.com