Is your brand starting to sound like everyone else? In the age of Generative AI, we are facing a "Homogenisation Effect" where content becomes polished but loses its soul. In this episode, Kyle Fraser argues that while AI can solve complicated tasks, it cannot solve complex human connection.

We dive into the psychology of why we crave imperfection and how to use the Cynefin Framework to decide when to use AI and when to rely on human intuition.

In this episode, you will learn:

• The Delegation Trap: Why MIT research suggests outsourcing thinking to AI reduces brain engagement.

• Authenticity Hunger: Jonathan Haidt’s insights on why imperfection drives connection.

• Complicated vs. Complex: How to classify problems to avoid the "Illusion of Thinking."

• Affective Architecture: A 6-step guide to building brands that feel real, including "Purposeful Friction" and "Cultural Artefacts."

Topics covered:The Delegation Trap & MIT ResearchThe Cynefin Framework ExplainedApple’s "Illusion of Thinking"6 Ways to Design for Affect

Resources Mentioned:

• Jonathan Haidt’s Moral Foundations

• The Cynefin Framework

  
  

  
  

Brand Strategy, Generative AI, Authenticity, Cynefin Framework, Marketing Psychology, Kyle Fraser, Creative Strategy, Emotional Connection, Future of Work.