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The Automotive Advertising Podcast

The Automotive Advertising Podcast

Written by: Jim Flint
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Jim Flint and guests discuss marketing topics from traditional to OTT, to all things digital. Join them on the fast track to successful and influential automotive advertising.Jim Flint 2019 Economics Marketing Marketing & Sales
Episodes
  • Season 5, Episode 8: Draft Day: Three Drafts. One Question Data Can't Answer.
    Apr 23 2026

    Three drafts this week: NFL, WNBA expansion, WNBA regular. Can data tell you who someone is going to become?

    Ai is reshaping scouting and dealership lead-scoring, but both still come down to people, not predictions.

    Your dealership runs this same draft every month. AI scores the lead, ranks it, predicts conversion. Dealerships using AI-managed lead systems are converting at 26% higher rates. But the lead still becomes a conversation. And the model's output becomes context — not conclusion.

    The car business has always been a people business. The question is whether it still will be.

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    4 mins
  • Season 5, Episode 7: AI vs Google — The Future of Car Buying is Changing Fast
    Apr 23 2026

    AI is changing how cars are bought and who controls the process.

    In this episode, Jim Flint and Corey Lydstone break down how ChatGPT, MCP (Model Context Protocol), and AI-driven search are reshaping automotive sales and marketing. From Google losing control of intent… to AI becoming the new front door for car buyers… this is a shift some dealers will take advantage of to drive more sales.

    The rules are changing. The dealers who adapt early win.

    Disclaimer: For informational purposes only. Not financial, legal, or business advice—do your own research.

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    52 mins
  • Season 5, Episode 6: The Gap Is Getting Wider Every Week
    Apr 15 2026

    AI doesn't make decisions, but it's already changing outcomes.

    In this episode, Jim Flint breaks down net income per employee, and why AI is about to move it in a way most dealers aren't ready for.

    This isn't about replacing producers. It's about removing the layers around them, and the scoreboard is already live.

    ⚠️ Informational only. Consult your team before making decisions.

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    5 mins
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